It’s a Saturday in mid-July and you’ve been invited to four different BBQs. You’re walking through a quiet suburban neighborhood, sunglasses on, sandals flapping. The sun is relentless, the scent of grilled meat hangs in the air… and you’re on a mission. 🥩🧑‍🍳 The first house?You catch a whiff of burnt tofu and hear someone … Continue reading What Summer BBQs Can Teach Us About Reading B2B Buying Signals