Sales is a game of timing, relevance, and persistence. But for most sales teams, that means endless hours of research, tracking key events, and hoping to catch prospects at the right moment. What if there were a better way? Roman, co-founder of PitchBreeze, sat down with us to share his journey, challenges, and how PredictLeads data is helping redefine sales intelligence.
From Frustration to Innovation: The Birth of PitchBreeze
Before starting PitchBreeze, Roman and his team faced an all-too-common sales struggle: it took six years to close 19 out of their top 20 target accounts. Why? Because success required three key elements – right person, right time, right message – but achieving that consistently was painfully slow. Hours were spent monitoring key events and researching opportunities. This frustration sparked the idea: there must be a way to automate and optimize this process.
PitchBreeze started as an ambitious project: fully autonomous AI-driven outreach. However, the reality of market feedback forced a pivot. Roman recalls, “Facing the fact that we must pivot from our original idea of a fully autonomous AI outreach was really hard. But having unwavering support from my co-founder and family brought me back.” Instead of automating everything, the team focused on curating high-quality sales signals – removing noise and ensuring sales reps could act on reliable insights.
Finding the A-Ha Moment: The Power of High-Quality Data
One of the biggest challenges in sales intelligence is filtering through the noise. Many tools flood sales teams with data, but few help prioritize what actually matters. Roman shares a simple but effective mindset shift: “Instead of collecting as much information as possible, we focused on curating it the right way.”
PredictLeads played a key role in this evolution. By integrating our enriched sales signals, PitchBreeze improved its ability to surface relevant sales triggers. Roman noted, “PredictLeads data helped us cover gaps in sales research and find hidden insights in a structured way. Monitoring companies became so much easier, and having reliable sources improved credibility too.”
This shift wasn’t just about improving automation – it was about helping sales teams become more strategic and efficient.
Overcoming Resistance: The Battle Against “Sales Spam”
Not everyone is convinced AI belongs in sales. Roman recalls an early conversation with a Series B startup CEO who bluntly stated, “Templated outreach is like Voldemort – don’t even mention it by name. We do everything manually.” This pushback was a wake-up call. Many sales leaders still resist automation, fearing it will lead to impersonal, spammy outreach.
But here’s the irony: sales teams struggle to hit quotas, pipelines are dry, and outreach is often ineffective. The challenge isn’t automation – it’s bad automation. Instead of flooding inboxes, PitchBreeze’s approach prioritizes relevance and timing. As Roman puts it, “We focus on helping sales reps bring value instead of bombarding prospects with irrelevant cold calls and emails.”
The Future of Sales: Where AI and Strategy Meet
So, what’s next? Roman acknowledges the uphill battle: “The sales world is activity-driven >>make X calls, send Y emails<< but this philosophy is broken. AI spam is making it worse, and sales leaders are beginning to see the cracks.”
He believes the future belongs to companies that strike the right balance – leveraging AI to enhance, not replace, human connection. Looking ahead, Roman hopes PitchBreeze will be remembered as the company that “got it right” – helping sales teams engage meaningfully instead of drowning prospects in generic outreach.
As for what he wishes he’d known sooner? “Focus, focus, focus. Everyone says it’s the best startup survival recipe, but it’s easier said than done with all the feedback from the market.” No matter what happens, he’s proud of one thing: “My daughter seeing me as an entrepreneur – the first one in three generations.” 💜
Bringing It All Together
Sales teams today are navigating an increasingly complex landscape. With AI-powered sales intelligence tools like PitchBreeze, powered by high-quality data from PredictLeads, they have a better chance of succeeding without burning out. The key? Moving beyond raw data collection and instead leveraging curated insights to engage the right people at the right time.
The sales world is evolving. The question is – will your team evolve with it?
