Category: Company (Page 1 of 3)

How PredictLeads Company Data powers modern Sales Intelligence & Data Enrichment

September 8, 2025 /

In today’s markets, having the right data at the right time can make or break a sales, marketing, or investment strategy. PredictLeads is a company data provider specializing in fresh, structured, and highly targeted company intelligence. Instead of offering another platform with a limited interface, PredictLeads delivers APIs, FlatFiles, and webhooks that plug directly into your existing systems offering top notch data enrichment services.

With some 100 million company profiles indexed and datasets covering everything from hiring signals to funding events, PredictLeads empowers teams to enrich their CRM, identify opportunities earlier, and personalize outreach with precision.

Why Data Enrichment Matters in 2025

Sales and marketing teams face an overload of static data that quickly becomes outdated. Investors, revenue teams, and growth leaders need real-time insights that signal change. That’s where data enrichment becomes critical.

Instead of relying only on traditional firmographics, modern teams use dynamic signals such as:

  • Job Openings for hiring for new roles signals company growth.
  • Technology Adoption used for monitoring tech stacks reveals buying intent and churn risks.
  • Financing Events showcasing funding rounds highlight momentum and expansion.
  • News Events such as acquisitions, partnerships, or product launches used to trigger new opportunities.

PredictLeads captures these signals at scale, allowing businesses to focus on accounts that are actually moving.

Turning Signals Into Opportunities

1. Companies Dataset

A global index of over 100 million companies, including firmographics, domain data, and organizational details. This forms the backbone for data enrichment and targeting.

2. Job Openings Dataset

Hiring trends reveal where companies are investing resources. Whether a SaaS company expanding its sales team or a fintech startup hiring engineers, job ads are a leading growth indicator.

3. News Events Dataset

Structured data on press releases, announcements, and media coverage – including M&A, partnerships, IPOs, and product launches. Perfect for timely outreach and market tracking.

4. Financing Events Dataset

Information on venture rounds, seed investments, and growth funding to help VCs and sales teams spot emerging opportunities before they hit mainstream databases.

5. Technologies Dataset

Understand which tools a company is adopting or replacing. Tech stack data is invaluable for competitive positioning and outbound targeting.

6. Website Evolution & Github Dataset

Track how websites evolve and which companies are actively pushing code. These niche signals are particularly useful for technical sales and product intelligence.

How PredictLeads Company Data Fits Into Your Stack

PredictLeads doesn’t lock users into a rigid interface. Instead, it integrates seamlessly with:

  • HubSpot & Salesforce – enrich leads and accounts with dynamic signals.
  • n8n, Zapier, Make.com, Polytomic – automate data flows without writing custom code.
  • Google Sheets & CRMs – Provides tools to convert exports into CSVs for quick experimentation and reporting.

Example Workflows using Company Data

  • Sales Prospecting: Find companies hiring for “Head of Marketing” roles → feed into CRM → trigger personalized outreach.
  • VC Scouting: Identify startups that just raised a Series A and are expanding their engineering team.
  • Competitive Monitoring: Get alerts when a competitor’s customer adds or drops a specific technology.

Case Examples with Data Enrichment

  • A SaaS company used the Job Openings dataset to find prospects expanding their marketing teams. By aligning outreach with hiring signals, they almost doubled response rates.
  • A venture capital firm leveraged Financing Events and News Events to track AI startups raising early-stage rounds for identifying opportunities before competitors.
  • A data marketplace partner integrated PredictLeads’ APIs to resell enriched company data profiles to their client base, generating recurring revenue.

Frequently Asked Questions

What is PredictLeads?
 PredictLeads is a sales intelligence data provider offering APIs and datasets on companies, job openings, news events, funding, and technologies.

How does PredictLeads enrich company data?
 By layering fresh signals (hiring, news, funding, technologies) on top of firmographics, PredictLeads helps teams prioritize the right accounts.

What makes PredictLeads different from Clearbit, Apollo, or ZoomInfo?
 Unlike platforms that lock data behind a UI, PredictLeads provides direct APIs, FlatFiles and Webhooks  making it easy to integrate into any workflow.

Can PredictLeads integrate with HubSpot or Salesforce?
 Yes. PredictLeads data can be enriched directly into CRMs via APIs, n8n, Zapier, or reverse ETL tools.

Who uses PredictLeads Data Enrichment Services?
 Sales teams, venture capital firms, marketing leaders, data marketplaces, and anyone needing up-to-date company intelligence.

Conclusion

The future of GTM and investment workflows is signal-driven. Static databases no longer cut it and companies need real-time enrichment that reflects actual market movements.

PredictLeads delivers exactly that: fresh datasets, flexible APIs, and seamless integrations. Whether you’re a sales leader targeting enterprise accounts, a VC scouting your next investment, or a marketplace reselling enriched company data, PredictLeads gives you the edge.

Feel free to let us know if you have any questions! We’re here to help.

Want to know how BBQ and company data are related – find out “here“.

Want to learn how to leverage PredictLeads via Polytomic?

The Billion-Dollar Clues Hiding in The Right Blend of Company Data

August 11, 2025 /

In 2012, Stripe was just a little payments API that almost nobody outside of Silicon Valley had heard of.
By 2021, it was worth $95 billion.

The uncomfortable truth is the signals that Stripe was going to be huge were visible years before the big headlines hit. Most people just weren’t looking for that crucial early-stage investment signals (or didn’t know where to look).

That’s the edge today’s smartest investors are chasing: finding billion-dollar companies before they look like billion-dollar companies. And it starts with something almost no one talks about. The right blend of News and Connections data.

The Secret’s in the Signals

At PredictLeads, we monitor more than 20 million news sources and close to 100 million companies worldwide, capturing early-stage investment signals in a company’s journey. Spaning from funding rounds and product launches to strategic partnerships, hiring surges, and market expansions.

But we don’t stop at just the news.

Our Connections dataset maps the business relationships that reveal how a company is truly positioning itself in the market – from product integrations and investor ties to vendor agreements and partnerships with industry leaders. This is done by scaning company websites for partner and customer logos, using our image recognition system to match each logo to a verified domain. We also analyze case study pages, testimonials, and “Our Customers” sections to uncover customers, partners, vendors, and investors that often go unreported in press releases or traditional news.

Each connection is a signal of strategic intent: integrations hint at ecosystem alignment, investor relationships point to future funding potential, and vendor or partner deals often precede market entry or expansion. When combined with our other datasets, these connections turn scattered updates into a clear, data-backed narrative of growth — and within that narrative is where the next unicorn often emerges.

The Pattern Every Investor Dreams Of

Picture this:
January > a startup raises a modest $8M Series A.
February > they integrate with Stripe’s API.
March > our company data shows a vendor relationship with Shopify.
April > they expand into London and start hiring engineers at double the previous rate.

If you’re only reading headlines, you’ll miss the story.
If you’re tracking news events and company connections in real time, you’ll see it months before the rest of the market and you’ll be in the room when the deal is still hot.

Why Public Headlines Are Too Late

By the time TechCrunch reports a $100M Series C, the race is already crowded and you’re not ahead of the game, you’re simply keeping pace with everyone else.

To spot opportunities earlier, you need to look where others aren’t. News data reveals unannounced or smaller funding rounds — early startup investment signals that indicates momentum gain. Connections data uncovers the strategic moves behind that momentum, from product integrations and new partnerships to key customer wins and vendor relationships.

Overlay these signals, and you will not wait for the news — you’ll see them coming. The result is an early warning system for hypergrowth, giving you a competitive edge long before the headlines hit.

The Future of Investment Intelligence

In the next five years, the biggest wins in venture won’t go to the investors with the most meetings — they’ll go to the ones who can see conviction in the data before the rest of the market believes it.

The edge won’t come from chasing every funding headline, but from quietly tracking the early indicators of momentum: a new integration with a market leader, a sudden hiring surge in engineering, an unexpected expansion into a high-growth region.

When you can spot these early-stage investment signals as they happen — and connect them into a bigger story — you stop reacting to the market and start anticipating it. Finding the next unicorn and its startup investment signals isn’t about luck; it’s about reading the signals early enough to act, while the opportunity is still invisible to everyone else.

If you’re ready to see what those whispers sound like, let’s talk.

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How Hiring & Tech B2B Sales Signals Help Close More B2B Deals?

July 31, 2025 /

When it comes to B2B sales signals, timing and relevance win deals. But with noisy inboxes and overused tactics, how can sales teams rise above the clutter? The answer lies in real-time B2B intent signals >> specifically, insights about who companies are hiring and which technologies they use.

In this post, we’ll break down how Jobs and Technologies data can transform your outbound strategy and help you close more deals, faster with smarter B2B intent signals.

Why Static Lead Lists Fall Short

Most lead lists go stale within weeks. People change jobs. Companies pivot. Tools come and go. If you’re still relying on outdated B2B sales signals, you’re already behind.

That’s why modern sales teams are turning to dynamic lead enrichment — adding fresh, actionable intelligence about a company’s current needs, hiring trends, and technology stack.

The Power of Jobs Data: Catch Companies in Buying Mode

Open job roles are one of the strongest buying signals out there. Why?

  • New hires need tools. A company hiring for “Sales Enablement Manager” or “Revenue Operations Analyst” might be evaluating CRM tools or sales engagement platforms.
  • Growing teams have growing pains. An influx of job ads often means upcoming budget changes or workflow challenges you can help solve.
  • Titles reveal intent. Hiring for “Security Engineers”? Pitch your cybersecurity solution. Looking for “Customer Success Managers”? Perfect time to introduce your onboarding software.

By tracking job openings, you’re not guessing what a company needs but seeing it in plain sight.

Technology Insights: Your Shortcut to Relevance

Now pair that with technology usage data. Knowing a company’s tech stack gives you an unfair advantage:

  • Tailor your pitch. If a prospect uses HubSpot, don’t waste time explaining integrations — highlight how your tool plugs in seamlessly.
  • Find competitors. Selling a project management tool? Filter for companies using Jira or Asana.
  • Segment smarter. Break down your outreach by industry, company size, and the specific tools they already use.

Understanding the tech landscape means you’re not sending generic outreach but you’re showing up with context.

NOW! Let’s combine the Two: Jobs + Tech data = Smart Targeting

Here’s where things get powerful: combining Jobs and Tech data.

Imagine this:

You identify a company hiring a “Growth Marketing Lead” and see they use Segment, HubSpot, and Webflow.

You’re selling a data activation tool that plugs right into that stack.

Now you’re not just a cold email — you’re an answer to their current problem.

This type of targeting:

  • Increases reply rates
  • Shortens deal cycles
  • Positions you as a strategic partner, not a vendor

How to Start using B2B Sales Signals

You don’t need a platform — just the data. At PredictLeads, we help GTM teams enrich their lead lists with B2B intent signals such as:

  • Job Openings (titles, departments, descriptions)
  • Technology Data (tools in use, timing, frequency)

You can export enriched lists, plug them into your CRM or outreach tool, and let your sales team do what they do best — close.

It’s Not About More Leads

Outreach isn’t a numbers game anymore. It’s a relevance game. By combining B2B intent signals such as hiring signals with tech stack insights, you’re building the foundation for conversations that convert.

Because the best sales pitch? It’s the one that feels like perfect timing.

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What Summer BBQs Can Teach Us About Reading B2B Buying Signals

July 15, 2025 /

It’s a Saturday in mid-July and you’ve been invited to four different BBQs.

You’re walking through a quiet suburban neighborhood, sunglasses on, sandals flapping. The sun is relentless, the scent of grilled meat hangs in the air… and you’re on a mission. 🥩🧑‍🍳

The first house?
You catch a whiff of burnt tofu and hear someone ask if the kombucha is homemade.

Hard pass.

You keep moving.

A few steps down, you hear music (real music) and spot a lineup of Ford Raptors and a 96 Chefy parked out front. There’s laughter behind a wooden fence, and you catch sight of a green ceramic grill puffing steady smoke, with a line forming around the buffet table.

You don’t need to ask for a menu.
You already know:

This is the one worth joining.

You skip the silent lawns and low-energy gatherings and you:
1. Read the signals.
2. Follow the smoke.
3. Choose wisely.

🎯 In B2B Sales and Investing, the Same Rules Apply

Some companies signal quality before you even step in the door.
Their websites, partners, and public presence give off subtle (and measurable) signs:

  • Logos of well-known brands appear on their sites.
  • Integrations and partnerships get highlighted.
  • Case studies and testimonials drop recognizable names.
  • All of it is smoke – but in this case, smoke that matters.

It’s all smoke! But in this case – it means something.

In B2B such smoke isn’t always obvious. That’s why we built the Connections Dataset at PredictLeads – to read the grill smoke signals at scale.

🔍 Why Logos Matter and Why They’re Hard to Track

To gain credibility, B2B startups often put logos of companies they work with directly on their websites. These show up under sections like:

  • “Our Customers”
  • “Trusted by”
  • “Partners”
  • “Who we work with”
  • Testimonials or Case Study pages

The challenge?
Most of these logos are not backlinked. There’s no easy text trail or hyperlink to follow. A Google search won’t help. Scraping doesn’t cut it.

So we built something smarter.

Logo Recognition Meets Entity Mapping

Our system uses image recognition to detect logos on company websites. Then we match those logos to verified domain names and legal entities.

This enables us to connect:

  • Which company is claiming a relationship
  • Who the other party is (vendor, partner, customer, etc.)
  • Where and how that connection is represented

We don’t just scan the homepage. We parse through case study sections, customer lists, footers, header navs, press pages (anywhere companies hint at collaboration).

Each relationship is then categorized:

  • “vendor” → “Company A is a vendor to Company B”
  • “partner” → “Company A collaborates with Company B”
  • “integration” → “Company A integrates with Company B”
  • “investor”, “published_in”, “parent”, “rebranding” (and more)

We even timestamp when we first and last saw the connection. That means you can prioritize based on recency and relationship type.

🧾 Example: Invoicy → Salesforce

Let’s say a small fintech startup called Invoicy includes a line on their “Customers” page that says:

“Trusted by finance teams at companies like Salesforce, Rippling, and Brex.”

There are no backlinks. Just static logos and a sentence tucked beneath a testimonial.

Our system scans the page, detects the Salesforce logo, maps it to the domain salesforce.com, and parses the surrounding text.

The language >“trusted by finance teams”< suggests that Invoicy is a vendor to Salesforce, likely providing tooling for invoicing, reconciliation, or internal financial workflows.

That gets recorded as:

  • category: “vendor”
  • source_url: the exact URL of the “Customers” page
  • first_seen_at: when the connection was first detected
  • last_seen_at: when it was last confirmed

For a company like Invoicy, being able to show they’re used by a giant like Salesforce is a huge trust signal and even more so when made searchable and machine-readable.

Now sales teams, investors, and analysts can factor that credibility directly into targeting models, scoring frameworks, or due diligence … without ever scraping a webpage by hand.

🔥 What This Means for You

For GTM teams:
 Use vendor and partner relationships to qualify and prioritize leads.
If your ICP already sells to Snowflake, Notion, or Google – that’s your BBQ. Bring your best pitch.

For investors:
 Track which startups are gaining traction with known buyers.
Logos and partnerships are sometimes more honest than press releases.

For growth teams:
 Score accounts based on who trusts them.
If they’ve passed another company’s procurement process, they’re likely enterprise-ready.

🛠️ The Grill is Hot so Start Reading the Signals!

You wouldn’t walk into a BBQ blind. You look for smoke, listen for music, and trust the signs.

The same goes for B2B:

Who they work with tells you who they are.

And PredictLeads helps you see that across millions of companies in real time.

Want a quick walkthrough or test run of the Connections Dataset?
Explore the PredictLeads API

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How PredictLeads Company Data powers modern Sales Intelligence & Data Enrichment

How AI Sales Agents Are Transforming B2B Prospecting and How PredictLeads Steps In

July 4, 2025 /

Over the last 18 months, AI agents have gone from experimental prototypes to everyday tools transforming how go-to-market (GTM) teams work. The emergence of AI sales agents has revolutionized traditional methods. Today, AI sales agents can automate lead qualification, personalize outreach, prioritize accounts, and enrich CRMs — at a scale humans simply can’t match.

But here’s the catch: AI is only as good as the data you feed it.
Even the most advanced agent can’t create meaningful output without real-time, event-based company intelligence. AI sales agents benefit greatly from data-driven insights, and that’s exactly where PredictLeads comes in.

What Is PredictLeads?

PredictLeads is a data provider built for modern GTM, sales, marketing, and investment teams. Our infrastructure tracks 92M+ companies globally and provides dynamic signals that go far beyond static firmographics, crucial for AI sales agents.

We capture:

Instead of manually compiling lists, you can plug into our API or webhooks to enrich leads, monitor accounts, and score opportunities in real-time. This is where AI sales agents truly shine.

Why AI Agents Need Event-Based Company Data

Here’s the truth: most AI agents are bottlenecked by poor context.

Whether you’re building in LangChain, AutoGPT, OpenAgents, Pipedream, n8n, or Zapier, many agents still rely on outdated CRMs or static CSVs. That means they lack the situational awareness needed to act intelligently. AI sales agents that have access to real-time data perform best.

PredictLeads changes that. By feeding your AI with real-time hiring, funding, technology, and partnership signals, you create agents that don’t just automate tasks — they anticipate market shifts.

Example: An AI SDR Agent

Imagine this workflow:

  1. AI monitors 10,000 target accounts.
  2. Detects when a company hires a Sales Enablement Manager or adopts Outreach.io.
  3. Generates a personalized intro email mentioning the hiring signal and tech stack.
  4. Pushes the draft to an SDR’s inbox or LinkedIn sequence.

This isn’t theoretical. Teams are already building these automations with PredictLeads + AI agents, exemplifying the true potential of AI sales agents.

Top Use Cases for PredictLeads in AI Workflowsads

Use CaseDatasetAI Output
Outbound AutomationJob Openings + TechnologiesPersonalized emails or LinkedIn messages
Account ScoringNews Events + FundingDynamic ICP fit scoring
CRM EnrichmentCompanies + Website EvolutionAuto-filled account descriptions & tags
Market MappingConnections + Tech DetectionsRelationship graphs and industry maps
Timing SignalsJob ads + Product LaunchesPredictive lead routing and prioritization

Built for AI-First AI Sales Agents Workflows

Our API-first architecture gives AI agents exactly what they need:

  • JSON responses and simple endpoints
  • Daily refreshed datasets
  • Filters by title, tech, domain, industry, revenue, geography
  • Works seamlessly in Pipedream, n8n, Make.com, Zapier, Retool, Hex, or your data warehouse

No login UI. No bloated dashboards. Just raw, real-time signals delivered at scale — the way AI expects them.

Why This Matters in 2025

AI sales agents are getting smarter and more autonomous every month. But autonomy without context is just automation.

By pairing AI sales agents with PredictLeads’ event-based company intelligence, GTM teams gain:

  • Faster awareness of shifts in buyer behavior
  • Sharper targeting based on real-world company events
  • Smarter automation that adapts as markets move

The future isn’t about replacing sales teams with bots. It’s about enabling them with AI sales agents that understand companies as they evolve.

Final Thoughts

At PredictLeads, we believe the next wave of GTM efficiency will come from AI sales agents powered by live market signals.

If you’re building AI tools that need to know what companies are doing — not just who they are — we should talk.

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How 🟣PredictLeads + Pipedream🟢 Help Founders Score and Reach Out to Leads with Relevant, Timely Signals

July 2, 2025 /

Most companies already have a massive list of leads covering some tens of thousands of domains, contacts, or accounts collected from various sources. So sometimes – the problem isn’t finding leads – is knowing when and why to reach out. 

That’s where PredictLeads comes in

Our API lets you ping domains in your lead list and enrich each company with fresh, real-time signals like hiring activity, new partnership, funding rounds, or changes in their tech stack. These signals help you score leads and create meaningful, personalized outreach triggers so your sales team can contact prospects at the exact right moment. 

By integrating PredictLeads data with Pipedream, your engineering team can now build fully automated workflows that: 

  • Enrich leads as they come in
  • Automatically score and prioritize based on recent business events 
  • Trigger personalized email sequences or alerts to sales reps 
  • Do all this without costly manual data processing or building complex pipelines
PredictLeads logo above a headline asking 'What do you want to automate with PredictLeads?' followed by a subtext describing AI agent deployment with over 2,500 connected apps

Why This Matters 🤔

Many founders tell us: “We have a huge lead list, but our outreach is not working. We don t know who to call first or what message to send.” 

The truth is that generic outreach is too old or irrelevant and doing that leads to wasted time and budget. But if you can layer in contextual, timely data like “This company just raised $5M“, or “They started hiring SDRs last week” suddenly your outreach becomes relevant, compelling and timely.

❓How the PredictLeads + Pipedream Workflow Works❓

  1. Upload or connect your lead list of thousands of company domain names. 
  2. Use PredictLeads API via Pipedream to ping each domain and enrich it with signals such as recent funding, hiring, new partnerhips or tech adoption.
  3. Pipedream picks up this data and runs workflows to:
    • Score each lead based on your criteria
    • Create or update records in your CRM 
    • Send tailored outreach messages via email or LinkedIn 
    • Alert sales reps in Slack or other tools 
  4. Sales teams receive prioritized leads with a strong reason to reach out making outreach timely, efficient, and high impact.

Example Use Case: Outreach After Funding or Partnership & Hiring Events

Your company has a list of 30,000 leads collected from marketing and old data vendors but it’s unclear which leads are hot right now.

You set up PredictLeads API to check these domains daily and flag those who: 

  • Raised a funding round in the past month 
  • Recently hired sales or marketing roles 
  • Started using new technologies relevant to your product 
  • Formed a partnership with a F500 company (signaling buying power)

Whenever a lead matches your triggers, Pipedream runs your workflow scoring that lead higher, sending a personalized email sequence referencing their recent event, and notifying your sales team to act fast.

List of popular PredictLeads API actions with options to get technologies, look up companies by domain, retrieve companies by technology, and access news events by domain each with links to documentation and a 'Try It' button

Why Use PredictLeads + Pipedream Together?

  • Low cost & no heavy engineering to get automated
  • Real-time enrichment without building your own data pipelines. 
  • Personalize outreach at scale to reach to the right people with the right message at the right time. 
  • Create flexible workflows integrated with any CRM, marketing platform, or communication tool via Pipedream extensive connectors.

If you already have a lead database stop wondering who to call next, know when to call & get started with PredictLeads + Pipedream now, and unlock 100 free API credits to experiment.

PredictLeads and Pipedream logos above an illustration of two stylized hands forming a handshake, symbolizing integration and partnership between the platforms
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The Great Gatsby Mystery: A 1920s-Inspired Team Building Experience

June 17, 2025 /

Last week, the PredictLeads changed Google chats and company data to glamour, secrets, and suspense. Our destination? A one-of-a-kind immersive mystery game set in the roaring 1920s.

Four PredictLeads team members dressed in 1920s Gatsby-themed attire smiling and posing after completing a mystery escape game at Enigmarium. They wear vintage-style hats and accessories, standing against a rustic, dimly lit background.

Dressed in our finest vintage attire, we joined forces. In some cases, we formed rivalries to solve a high-stakes Gatsby-themed mystery. This brought out the detective (and the actor) in all of us.

Reimagining Team Bonding in the Style of The Great Gatsby

As part of our ongoing commitment to fostering strong team culture, we wanted to do something more. We were looking for an experience that was collaborative, interactive, and completely unexpected.

Each of us was assigned a character – from wealthy elites and ambitious entrepreneurs to struggling artists and cunning politicians. There were even a few shady underworld figures. With roles in hand and costumes to match, we were immersed in a glamorous, high-stakes environment filled with intrigue, hidden agendas, and unexpected twists.

A Night of Suspicion, Alliances, and Twists

The game kicked off with whispered theories and hushed conversations. Who could we trust? Who had something to hide? Working in small groups, we pieced together clues, questioned timelines, and uncovered motives.

And just when we thought we had it figured out – boom. A final twist turned everything upside down. We won’t spoil the ending, but let’s just say that more than one person is still debating whether the artist was secretly behind it all.

Dressing the Part: Vintage Glam Meets Office Culture

What made the evening even more memorable was the team’s commitment to the theme. Feathers, fedoras, flapper dresses, suspenders, red lips, and sparkling accessories transformed our crew. They looked like characters straight out of a F. Scott Fitzgerald novel.

Three PredictLeads team members in elegant 1920s Gatsby-style costumes clinking champagne glasses during a themed mystery event. They are wearing vintage dresses, pearls, feathers, and headpieces, smiling and engaged in lively conversation.

For many of us, it was the first time we’d seen each other outside our usual roles. People embraced their alter egos, delivered dramatic monologues, and even discovered unexpected talents for improvisation and persuasion.

Unique Team Events Matter

At PredictLeads, we know that team-building activities aren’t just about having fun. They’re about building trust, encouraging creative thinking, and strengthening our collaboration across roles and departments.

This 1920s mystery night reminded us that behind every line of code and every data insight is a team of curious, resourceful, and creative people. When we step outside our usual routines (even just for a night) we return more connected, more energized, and more in sync.

Planning a Team Building Event? Try a Mystery Game

If your company is looking for a unique corporate event idea, we can’t recommend immersive mystery games highly enough. They combine teamwork, communication, and problem-solving > all wrapped in an experience that people won’t forget.

Smiling man and woman in vintage 1920s-style attire at a themed event, posing confidently in front of a gold column. The woman wears a flapper-style dress with pearls and a headband, while the man is dressed in a grey blazer, light blue shirt, and flat cap.

We came for the mystery. We left with stronger connections, unforgettable memories, and a renewed appreciation for the people behind the PredictLeads brand.

Until next time,
The PredictLeads Team 💜

Using PredictLeads + Polytomic to Power GTM Execution (in HubSpot and Salesforce)

June 13, 2025 /

Modern go-to-market teams rely on timely data to prioritize accounts, launch targeted campaigns, and coordinate sales and marketing outreach. Yet too often, valuable buying signals get buried in spreadsheets or trapped in data warehouses out of reach for the teams who need them most.

That’s why we’re excited to share how teams can now use Polytomic to ingest PredictLeads data and sync it directly into CRMs like HubSpot and Salesforce which enables faster, more data-driven GTM execution.

Why is this worth checking out? 

PredictLeads provides structured datasets that reveal what companies are doing today and not just who they are. One of the most actionable sources is the Jobs dataset, which includes job openings published by companies across regions, industries, and roles.

This data becomes even more valuable when combined with Polytomic’s no-code integration and sync capabilities. Companies can now ingest and filter PredictLeads datasets inside Polytomic and push enriched company profiles directly into downstream systems such as Salesforce or HubSpot.

The result? GTM teams can identify the right accounts earlier and take action faster + without waiting for engineering teams to build pipelines or sync logic (read – lower cost overall).

Some Examples

Below are specific ways companies are already leveraging PredictLeads + Polytomic to accelerate sales and marketing efforts:

1. Identify Companies Expanding Their Marketing Teams

A B2B marketing automation company can use PredictLeads to track companies hiring for roles like “Head of Demand Generation” or “Growth Marketing Manager” across North America.

Using Polytomic, they can filter the dataset to include only companies hiring in target regions or industries and sync those records to Salesforce with enriched fields like job title, location, and department.

This gives SDRs a live list of companies expanding marketing efforts which often leads to indicators of new technology investment.

2. Prioritize Sales Outreach Based on Engineering Hires

A DevOps platform provider can monitor companies hiring for “DevOps Engineers” or “Platform Engineers.”

When PredictLeads detects these job openings, Polytomic can automatically add these companies to a HubSpot static list, assign them to specific reps, or trigger sequences.

This ensures the sales team is focusing on companies building out the exact functions their product supports.

3. Regional Expansion Tracking

A SaaS company entering the DACH market can use PredictLeads to identify existing accounts or net-new prospects that are hiring in Germany, Austria, or Switzerland & even if the companies are headquartered elsewhere.

Polytomic enables dynamic filtering by job location and continuous syncing of these expansion signals into the CRM.

This allows the GTM team to prioritize outreach to accounts actively expanding into target regions.

4. Surface High-Intent Accounts in Product Categories

A cybersecurity firm can monitor job descriptions for keywords like “SOC2,” “Zero Trust,” or “compliance.”

With PredictLeads, these keyword-based filters can be applied at the job posting level. Polytomic can then transform this insight into CRM data fields and automatically assign these companies to tailored marketing or outbound workflows.

How It Works

  1. Ingest PredictLeads data into Polytomic: Use Polytomic’s UI or API to import PredictLeads datasets, including Jobs, Technologies, News Events, or other signals.
  2. Filter and enrich: Apply filters based on department, location, job title, or keywords. Combine with internal firmographic or historical data.
  3. Sync to your CRM or tool stack: Polytomic allows you to push data to HubSpot, Salesforce, Google Sheets, and many other tools (no code required.)
  4. Activate GTM workflows: Enable automated lead scoring, list assignment, alerts, or outbound triggers based on fresh buying signals.

Bottom Line?

This integration bridges the gap between rich external data and actionable CRM workflows. With PredictLeads and Polytomic, go-to-market teams can:

  • Shorten the time from signal to action
  • Prioritize accounts based on real-time hiring intent
  • Reduce reliance on internal engineering resources
  • Improve campaign targeting and SDR productivity

If your team is already using PredictLeads (or considering it) and wants to enable more automated, intelligent GTM workflows, integrating via Polytomic is a fast and scalable option.

To learn more about setting up the integration, reach out to our team at PredictLeads or visit polytomic.com.

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PredictLeads Hackathon: Creating Space for Innovation

June 2, 2025 /

At PredictLeads, we spend most of our days helping others find the right companies to connect with through data, signals, and integrations. But last week, we took a break from business as usual to focus on something a little different.

We packed our laptops (and swimsuits) and headed to Rezidenca Ortus in Ankaran, Slovenia for a 3-day offsite. The agenda? A mix of team building and a focused hackathon – designed not just to build features, but to challenge how we think, collaborate, and create.

Why a Hackathon?

The goal wasn’t just to ship code. It was to pause, zoom out, and give space to ideas that don’t fit into normal sprint cycles. Some projects were technical experiments, others aimed to improve our workflows, and many explored new ways we could bring more value to customers.

But beneath it all, there was a shared purpose:

  • To ask ourselves: What could PredictLeads look like in 6–12 months if we reimagined parts of our product, infrastructure, and sales approach from scratch?
  • To surface real problems – whether hidden in data pipelines, user flows, or feedback loops and prototype better ways forward.
  • To give every team member the freedom to explore, pitch, and test ideas, regardless of their role or domain.

🌿Nature, Focus & Team🌿

We started with a team day at Škocjanski Zatok, a peaceful nature reserve not far from the hotel. It gave us the mental reset we needed to approach the next two days with intention and clarity.

From Thursday morning onward, the rooms filled with quiet intensity – whiteboards scribbled with flowcharts, spontaneous stand-ups with a sea view, design mockups being debated over coffee, and engineers debugging in pairs. In between: football matches, sauna sessions, late-night brainstorms, and lots of laughter.

Building Together

Not every project will be production-ready tomorrow. But that wasn’t the point. The point was to tap into the full potential of our team and to explore directions that could shape PredictLeads in the quarters ahead.

We’re already taking some of these explorations further, integrating them into our roadmap. Others are helping us rethink how we prioritize, design, and ship.

Above all, the hackathon reminded us that growth isn’t just about velocity but about creating space for good thinking to happen. And sometimes, the best way to do that… is to leave the office, go offline, and just build together.

If you’re curious about where we’re headed next, check out our datasets, reach out, or simply stay tuned – we’re just getting started.

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US-China Tariffs and Shopify Adoption: Signals to Watch

April 9, 2025 /

Trade tensions between the US and China are once again front and center — and this time, the numbers are steep, affecting hiring signals in various sectors.

  • China’s finance ministry has announced an 84% tariff on all goods imported from the US.
  • In response, the US has implemented a 104% tariff on all Chinese goods, which officially took effect today, Wednesday, April 9.

While it remains to be seen whether a last-minute deal will be struck, if these tariffs go into effect as planned, they are expected to introduce significant friction into global ecommerce, logistics, and retail operations, influencing hiring signals in these industries.

At PredictLeads, we’re looking into how this situation might influence two key areas where strategic shifts often show up first:

  • Hiring signals across ecommerce and logistics
  • Technology adoption patterns, particularly around Shopify

Shopify: A platform exposed to global flows

Shopify plays a central role in enabling international ecommerce expansion. It’s widely used by brands that rely on cross-border fulfillment and Chinese manufacturing, making it particularly exposed to the effects of rising tariffs, which also affects hiring signals for roles related to Shopify and ecommerce.

If the new trade restrictions take hold:

  • Some sellers may pause or delay global expansion efforts.
  • Others might shift their infrastructure strategy toward more localized platforms or hybrid solutions.
  • We may see slowed adoption of Shopify among brands operating from or targeting heavily affected markets.

Together with our partners in the market intelligence space, we’re keeping a close eye on the data — particularly around Shopify adoption trends and ecommerce tech stack changes — to better understand how and where these shifts might emerge.

It’s still early, but this is the moment to start watching for new hiring signals.

Hiring signals: A directional early warning

Job data has historically been one of the earliest and most reliable indicators of how companies react to market disruption, often seen in hiring signals.

Over the next several weeks, we’ll be tracking:

  • New job postings that mention Shopify, global logistics, or cross-border ecommerce
  • Changes in hiring behavior tied to international expansion roles
  • Increased focus on domestic operations, regional warehousing and job creations, and supply chain resilience

These subtle shifts in hiring priorities can offer a first glimpse into how companies are adjusting their ecommerce strategies in response to the tariffs.

For market intelligence teams: where to focus

Whether you’re analyzing ecommerce growth, tracking tech adoption, or assessing exposure to global supply chain risk, now is the time to monitor alternative data sources more closely for new signals related to hiring.

We recommend focusing on:

  • Tech stack detections — to identify the adoption slowdown at platforms like Shopify
  • Hiring data — to spot where expansion plans are being paused or redirected due to new hiring signals
  • Regional trends — to see whether companies begin shifting focus toward LATAM, Southeast Asia, or domestic-only models

These early indicators can inform broader trend analysis well before public earnings or analyst reports reveal the full picture.

Stay ahead of the shift

As of April 9, the tariffs are now in effect — and unless there’s a breakthrough soon, the ripple effects across global trade could intensify, signaling new hiring patterns.

If you’re preparing internal research, building trend reports, or want a deeper look into Shopify adoption and ecommerce hiring trends in this context, feel free to reach out. We’re happy to share additional cuts of the data or collaborate on deeper analysis.

This is a developing story, and the signals are just starting to surface.

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