Category: Sales Emails

How Hiring & Tech B2B Sales Signals Help Close More B2B Deals?

July 31, 2025 /

When it comes to B2B sales signals, timing and relevance win deals. But with noisy inboxes and overused tactics, how can sales teams rise above the clutter? The answer lies in real-time B2B intent signals >> specifically, insights about who companies are hiring and which technologies they use.

In this post, we’ll break down how Jobs and Technologies data can transform your outbound strategy and help you close more deals, faster with smarter B2B intent signals.

Why Static Lead Lists Fall Short

Most lead lists go stale within weeks. People change jobs. Companies pivot. Tools come and go. If you’re still relying on outdated B2B sales signals, you’re already behind.

That’s why modern sales teams are turning to dynamic lead enrichment — adding fresh, actionable intelligence about a company’s current needs, hiring trends, and technology stack.

The Power of Jobs Data: Catch Companies in Buying Mode

Open job roles are one of the strongest buying signals out there. Why?

  • New hires need tools. A company hiring for “Sales Enablement Manager” or “Revenue Operations Analyst” might be evaluating CRM tools or sales engagement platforms.
  • Growing teams have growing pains. An influx of job ads often means upcoming budget changes or workflow challenges you can help solve.
  • Titles reveal intent. Hiring for “Security Engineers”? Pitch your cybersecurity solution. Looking for “Customer Success Managers”? Perfect time to introduce your onboarding software.

By tracking job openings, you’re not guessing what a company needs but seeing it in plain sight.

Technology Insights: Your Shortcut to Relevance

Now pair that with technology usage data. Knowing a company’s tech stack gives you an unfair advantage:

  • Tailor your pitch. If a prospect uses HubSpot, don’t waste time explaining integrations — highlight how your tool plugs in seamlessly.
  • Find competitors. Selling a project management tool? Filter for companies using Jira or Asana.
  • Segment smarter. Break down your outreach by industry, company size, and the specific tools they already use.

Understanding the tech landscape means you’re not sending generic outreach but you’re showing up with context.

NOW! Let’s combine the Two: Jobs + Tech data = Smart Targeting

Here’s where things get powerful: combining Jobs and Tech data.

Imagine this:

You identify a company hiring a “Growth Marketing Lead” and see they use Segment, HubSpot, and Webflow.

You’re selling a data activation tool that plugs right into that stack.

Now you’re not just a cold email — you’re an answer to their current problem.

This type of targeting:

  • Increases reply rates
  • Shortens deal cycles
  • Positions you as a strategic partner, not a vendor

How to Start using B2B Sales Signals

You don’t need a platform — just the data. At PredictLeads, we help GTM teams enrich their lead lists with B2B intent signals such as:

  • Job Openings (titles, departments, descriptions)
  • Technology Data (tools in use, timing, frequency)

You can export enriched lists, plug them into your CRM or outreach tool, and let your sales team do what they do best — close.

It’s Not About More Leads

Outreach isn’t a numbers game anymore. It’s a relevance game. By combining B2B intent signals such as hiring signals with tech stack insights, you’re building the foundation for conversations that convert.

Because the best sales pitch? It’s the one that feels like perfect timing.

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How AI Sales Agents Are Transforming B2B Prospecting and How PredictLeads Steps In

July 4, 2025 /

Over the last 18 months, AI agents have gone from experimental prototypes to everyday tools transforming how go-to-market (GTM) teams work. The emergence of AI sales agents has revolutionized traditional methods. Today, AI sales agents can automate lead qualification, personalize outreach, prioritize accounts, and enrich CRMs — at a scale humans simply can’t match.

But here’s the catch: AI is only as good as the data you feed it.
Even the most advanced agent can’t create meaningful output without real-time, event-based company intelligence. AI sales agents benefit greatly from data-driven insights, and that’s exactly where PredictLeads comes in.

What Is PredictLeads?

PredictLeads is a data provider built for modern GTM, sales, marketing, and investment teams. Our infrastructure tracks 92M+ companies globally and provides dynamic signals that go far beyond static firmographics, crucial for AI sales agents.

We capture:

Instead of manually compiling lists, you can plug into our API or webhooks to enrich leads, monitor accounts, and score opportunities in real-time. This is where AI sales agents truly shine.

Why AI Agents Need Event-Based Company Data

Here’s the truth: most AI agents are bottlenecked by poor context.

Whether you’re building in LangChain, AutoGPT, OpenAgents, Pipedream, n8n, or Zapier, many agents still rely on outdated CRMs or static CSVs. That means they lack the situational awareness needed to act intelligently. AI sales agents that have access to real-time data perform best.

PredictLeads changes that. By feeding your AI with real-time hiring, funding, technology, and partnership signals, you create agents that don’t just automate tasks — they anticipate market shifts.

Example: An AI SDR Agent

Imagine this workflow:

  1. AI monitors 10,000 target accounts.
  2. Detects when a company hires a Sales Enablement Manager or adopts Outreach.io.
  3. Generates a personalized intro email mentioning the hiring signal and tech stack.
  4. Pushes the draft to an SDR’s inbox or LinkedIn sequence.

This isn’t theoretical. Teams are already building these automations with PredictLeads + AI agents, exemplifying the true potential of AI sales agents.

Top Use Cases for PredictLeads in AI Workflowsads

Use CaseDatasetAI Output
Outbound AutomationJob Openings + TechnologiesPersonalized emails or LinkedIn messages
Account ScoringNews Events + FundingDynamic ICP fit scoring
CRM EnrichmentCompanies + Website EvolutionAuto-filled account descriptions & tags
Market MappingConnections + Tech DetectionsRelationship graphs and industry maps
Timing SignalsJob ads + Product LaunchesPredictive lead routing and prioritization

Built for AI-First AI Sales Agents Workflows

Our API-first architecture gives AI agents exactly what they need:

  • JSON responses and simple endpoints
  • Daily refreshed datasets
  • Filters by title, tech, domain, industry, revenue, geography
  • Works seamlessly in Pipedream, n8n, Make.com, Zapier, Retool, Hex, or your data warehouse

No login UI. No bloated dashboards. Just raw, real-time signals delivered at scale — the way AI expects them.

Why This Matters in 2025

AI sales agents are getting smarter and more autonomous every month. But autonomy without context is just automation.

By pairing AI sales agents with PredictLeads’ event-based company intelligence, GTM teams gain:

  • Faster awareness of shifts in buyer behavior
  • Sharper targeting based on real-world company events
  • Smarter automation that adapts as markets move

The future isn’t about replacing sales teams with bots. It’s about enabling them with AI sales agents that understand companies as they evolve.

Final Thoughts

At PredictLeads, we believe the next wave of GTM efficiency will come from AI sales agents powered by live market signals.

If you’re building AI tools that need to know what companies are doing — not just who they are — we should talk.

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How 🟣PredictLeads + Pipedream🟢 Help Founders Score and Reach Out to Leads with Relevant, Timely Signals

July 2, 2025 /

Most companies already have a massive list of leads covering some tens of thousands of domains, contacts, or accounts collected from various sources. So sometimes – the problem isn’t finding leads – is knowing when and why to reach out. 

That’s where PredictLeads comes in

Our API lets you ping domains in your lead list and enrich each company with fresh, real-time signals like hiring activity, new partnership, funding rounds, or changes in their tech stack. These signals help you score leads and create meaningful, personalized outreach triggers so your sales team can contact prospects at the exact right moment. 

By integrating PredictLeads data with Pipedream, your engineering team can now build fully automated workflows that: 

  • Enrich leads as they come in
  • Automatically score and prioritize based on recent business events 
  • Trigger personalized email sequences or alerts to sales reps 
  • Do all this without costly manual data processing or building complex pipelines
PredictLeads logo above a headline asking 'What do you want to automate with PredictLeads?' followed by a subtext describing AI agent deployment with over 2,500 connected apps

Why This Matters 🤔

Many founders tell us: “We have a huge lead list, but our outreach is not working. We don t know who to call first or what message to send.” 

The truth is that generic outreach is too old or irrelevant and doing that leads to wasted time and budget. But if you can layer in contextual, timely data like “This company just raised $5M“, or “They started hiring SDRs last week” suddenly your outreach becomes relevant, compelling and timely.

❓How the PredictLeads + Pipedream Workflow Works❓

  1. Upload or connect your lead list of thousands of company domain names. 
  2. Use PredictLeads API via Pipedream to ping each domain and enrich it with signals such as recent funding, hiring, new partnerhips or tech adoption.
  3. Pipedream picks up this data and runs workflows to:
    • Score each lead based on your criteria
    • Create or update records in your CRM 
    • Send tailored outreach messages via email or LinkedIn 
    • Alert sales reps in Slack or other tools 
  4. Sales teams receive prioritized leads with a strong reason to reach out making outreach timely, efficient, and high impact.

Example Use Case: Outreach After Funding or Partnership & Hiring Events

Your company has a list of 30,000 leads collected from marketing and old data vendors but it’s unclear which leads are hot right now.

You set up PredictLeads API to check these domains daily and flag those who: 

  • Raised a funding round in the past month 
  • Recently hired sales or marketing roles 
  • Started using new technologies relevant to your product 
  • Formed a partnership with a F500 company (signaling buying power)

Whenever a lead matches your triggers, Pipedream runs your workflow scoring that lead higher, sending a personalized email sequence referencing their recent event, and notifying your sales team to act fast.

List of popular PredictLeads API actions with options to get technologies, look up companies by domain, retrieve companies by technology, and access news events by domain each with links to documentation and a 'Try It' button

Why Use PredictLeads + Pipedream Together?

  • Low cost & no heavy engineering to get automated
  • Real-time enrichment without building your own data pipelines. 
  • Personalize outreach at scale to reach to the right people with the right message at the right time. 
  • Create flexible workflows integrated with any CRM, marketing platform, or communication tool via Pipedream extensive connectors.

If you already have a lead database stop wondering who to call next, know when to call & get started with PredictLeads + Pipedream now, and unlock 100 free API credits to experiment.

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How Experts Use PredictLeads Data to Drive Smarter Outreach & Growth 🤔

February 21, 2025 /

To enhance your sales strategy, consider using PredictLeads data for your outreach. The best sales and marketing teams know that data is the foundation of relevance. Whether you’re crafting hyper-personalized outreach, identifying high-intent leads, or building a smarter go-to-market strategy, having the right insights at the right time makes all the difference.

At PredictLeads, we’re excited to see industry leaders leveraging our data to build more efficient, scalable, and highly relevant outreach strategies. Recently, some of the best in B2B sales, GTM, and demand generation have shared how PredictLeads enhances their workflows – and we want to highlight their incredible insights.

How Experts Are Using PredictLeads data for sales outreach

Across LinkedIn, industry professionals have been tagging PredictLeads and showcasing real-world applications of ourJob Openings, Technographic and News Events dataset.

📌 Job Openings as a Sales Trigger

🔹Soheil Saeidmehr (ColdIQ) and Dan Rosenthal (ColdIQ) incorporate job data into ABM (Account-Based Marketing) strategies. By combining hiring signals with firmographic and technographic data, they’re ensuring outreach messages are laser-focused on real buyer needs.

🔹 Hermann Siering (Noord50) points out how job vacancies can be a powerful trigger for outbound sales. If a company is hiring for a marketing role, why not introduce them to marketing automation software that can help their growing team? By scraping job postings with PredictLeads, sales teams can identify high-intent prospects before competitors do.

🔹 Davidson B (Zerocac) takes this further by highlighting how 57+ sales triggers, including hiring data, can boost GTM efficiency. If your sales team is still relying on manual research, you’re missing out on automated intent signals that help you reach the right accounts at the right time.

📌 Technographic Data for Smarter Targeting

🔹 Michel Lieben (ColdIQ) recognizes that B2B data is evolving, and relying on traditional databases isn’t enough. Instead, companies are turning to PredictLeads for real-time technographic insights, helping them find companies that use specific tools.

🔹 Andreas Wernicke (Snowball Consult) howcases PredictLeads, emphasizing how deep tech stack insights can determine whether a prospect is a good fit before outreach even starts.

🔹 Eric Nowoslawski (Growth Engine X) explains how technographic data can be used not just for competitor switching campaigns, but also for identifying complementary integrations. If a company already uses a relevant tool, your solution may be a perfect fit for their existing stack.

📌 Combining Multiple Signals for High-Intent Outreach

🔹 Dvin Malekian (Warmleads.io) and Elom Maurice A. stress the importance of layering multiple signals – technographic data, hiring patterns, and company news – to build hyper-targeted outreach lists. With PredictLeads, sales teams can enrich data without manually cross-referencing multiple sources.

🔹 Benoit Lecureur (gyfti) and Papa A. Sefa (Leveraged Outbound) highlight PredictLeads as a core provider of raw intent data, which can then be enhanced through tools like Clay and Smartlead for fully automated campaigns.

🔹 Hammad Afzal (Netsol Technologies) incorporates PredictLeads into a 2025-ready GTM stack, using our data to identify high-intent accounts and track job changes that indicate buying readiness.

📊 Why PredictLeads Data Gives You an Edge

Traditional cold outreach is a numbers game – but without the right insights, it’s just noise. Instead of blindly messaging tens of thousands of prospects, top-performing teams use data to turn cold emails into highly targeted, relevant outreach.

With Hiring signals, Technographic insights, and News Events data, teams can:

✅ Reach the right accounts at the right time based on real buying signals
✅ Personalize at scale without sacrificing efficiency
✅ Cut through the noise by focusing on companies that actually need their solution

Cold outreach isn’t the problem  – irrelevant outreach is. PredictLeads helps you change that.

THANK YOU! 🙏 💜

We’re incredibly grateful to all the content creators and industry experts who have shared how they use our data. There are many more insights out there, and we’d love to feature even more strategies!

💡 Have you used PredictLeads in your sales or marketing process? Drop your experience in the comments or tag us on LinkedIn – we’d love to hear from you!

#B2BData #SalesIntelligence #GrowthMarketing #SalesEnablement #OutboundProspecting #ABM #GTM

Introducing Key Customer Data

April 16, 2020 /

Introducing PredictLeads’ Key Customer Data API

PredictLeads is excited to announce the launch of Key Customer Data, our newest dataset designed to give sales, marketing, and investment teams unprecedented insight into a company’s ecosystem of relationships.

With this addition, PredictLeads now offers four core datasets:

  • News Events – real-time monitoring of company activity and mentions
  • Hiring Intent – job postings and recruitment signals to reveal growth plans
  • Technologies – up-to-date technology stacks powering companies
  • Key Customer Data – detailed insights into customers, partners, sponsors, vendors, investors, and more

What Is Key Customer Data?

As the name suggests, Key Customer Data identifies who a company is doing business with. This includes:

  • Customers and clients
  • Strategic partners and sponsors
  • Vendors and suppliers
  • Investors and portfolio companies

We extract this information from multiple trusted sources, such as:

  • Case study pages and client success stories
  • Testimonial and “Our Customers” sections on websites

To go even further, we use image recognition technology to connect logos found on websites to the correct company domain. This ensures accuracy and enables you to quickly map out real customer relationships.

Why Company Data Such As Key Customers Matters

Key Customer Data helps answer questions like:

  • Which companies are using my competitor’s product?
  • Who are the top sponsors or partners of a given business?
  • What vendors or suppliers does a target company rely on?
  • Which portfolio companies does a VC firm back?

With this intelligence, teams can:

  • Generate higher-quality leads by targeting companies with proven buying signals
  • Refine account-based marketing (ABM) strategies with more context on relationships
  • Support competitive intelligence by tracking who is working with whom
  • Accelerate partnership development by identifying relevant ecosystems

Clean, Developer-Friendly APIs

Like our other endpoints, Key Customer Data is delivered through clean, modern APIs following the JSON:API specification.

You can also access the data via:

  • Flat Files – ideal for bulk delivery
  • Webhooks – for real-time updates and integrations

Our APIs are designed for easy integration into CRMs, sales intelligence platforms, and data workflows, making it simple to enrich company profiles and enhance decision-making.

Getting Started

Ready to explore the new dataset? Getting started is simple:

  1. Sign up here: https://predictleads.com/sign_up
  2. Access your API key directly in your account settings
  3. Explore the documentation for Key Customer Data here: https://predictleads.com/docs/#connections

For further details or custom requirements, contact us at sales@predictleads.com and our team will be happy to help.

Final Thoughts

At PredictLeads, we believe the future of B2B sales and marketing lies in data-driven decision-making. With the addition of Key Customer Data to our product suite, companies can now unlock a clearer, more accurate picture of business relationships worldwide.

Start enriching your workflows today and discover how Key Customer Data can give your team the competitive edge.

Cheers,
PredictLeads Team

How to benefit from trigger events?

January 7, 2016 /

John Barrows (jbarrows.com) said recently in a SalesHacker conference that if there is one thing a sales rep needs to do when reaching out is to start each call by providing a reason for contact. They need to be relevant to open up a conversation with a prospect.

image

In this article we’ll share 6 examples on how a sales rep can create more relevant outbound emails when uncovering sales triggers. Sales triggers can be events such as leadership change, funding received, vendor changed, new technology introduced, new job opening, acquisition, award, etc.

1. Leadership changed

Whenever a prospect changes one of their executives these new appointed execs are more likely to introduce some changes to their current processes. This is a good time to follow up with them. Say you notice a target prospect has appointed new CTO called Ben. Your email could look something like:

Subject: How CTO’s can automate marketing efforts …

Ben,

congratulations on you new position. If you will be trying out some new technologies in the following weeks I’d love to show you a demo on how we can automate your marketing efforts #{insert your one line pitch}. Are you available this Th at 10am or 3pm for a 10 min Skype chat?

2. Funding received

If a company receives new round of financing or if they’ve succeeded with their crowdfunding campaign they should have some resources available. This again is a good time to check if your solution makes a cut.

Subject: Congratulations on new funding Alex

Alex,

I noticed you just closed another round of financing. Since our solution helps insurance companies such as yours reduce their risks #{insert your one line pitch} I thought we might add value to what you do.

Would you have 5 mins next week for a quick Skype chat?

3. New job opening

With job openings it depends on what you’re selling. Say you’re outsourcing iOS development and you notice a prospect’s company is hiring iOS devs. Knowing this allows you to send highly relevant email and have a better timing.

Subject: Want to outsource iOS development?

Mike,

saw you’re hiring iOS developers and since we outsource iOS development I said I’ll reach out to you.

Do you want to schedule a 5 min chat on Wed 9am or 3pm next week about what we can do for you?

4. New technology

Say the prospect just started using Marketo and your product is tightly connected with Marketo platform now is the perfect time to introduce your solution. If the prospect installed SugarCRM – and you offer an add-on for SugarCRM include that in an email. The same if they’ve put on Vimeo video – and you’re a video producing company.

If you’re able to differentiate which prospects are more likely to convert than the others based on the technologies they are using, you will find “new tech” alerts of high benefit.

You could usually send an email sth along the lines of:

Subject: We can help your leverage your Marketo system

Hey Michelle,

saw you guys started using Marketo. Our solution helps you analyse all the inbound leads automatically and filters out the false positives #{provide a reason how your solution helps them because of using this specific technology}.

Would you like to see a 5 min demo on Tu at 3pm next week?

5. Notable mention

Say you find an article in an online magazine (NYTimes, Medium, TechCrunch …) writing about your prospect. Notable mentions are not as significant as the previous examples but they are still better than just checking in or touching base.

Subject: TechCrunch’s article

Hey Josh,

Noticed you guys are getting some traction recently – saw you in TechCrunch article. We offer a tool that automates your social postings #{your one line pitch}. Would you like to join our webinar next Wed at 4pm on how to manage your social channels?

6. New product offered

You might find your prospect just launched new version of their product. You might offer an online customer support system you might write:

Subject: New product might deserve new online customer support system?

Hey Jeniffer,

saw JenniferCompany just introduced new product, cons on that! For new products to get good adoption it’s essential your customers know how to use it and where to find help if they don’t, right? We offer super intuitive customer support system #{your pitch}. Would you find 5 min on your calendar next week, say Th 9am for me to show you a quick demo?

image

Using triggers events to be relevant when reaching out increases engagement with your prospects and helps you form better relationships. Thus conversions and up-sells will go up.

When different triggers meet

It gets interesting if a company has changed their CMO, received funding and already introduced some new vendors – all in the previous 2 months.

Your perfect email now depends on what you’re selling. You need to assess your strengths and put forward the one that creates most conversions.

More on combining the triggers and using this to create emails in our next post.

Happy selling,

Roq, PredictLeads.com

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