Category: Sales Emails

How Hiring & Tech Insights Help Close More B2B Deals?

July 31, 2025 / Robert Fon

When it comes to B2B sales, timing and relevance win deals. But with noisy inboxes and overused tactics, how can sales teams rise above the clutter? The answer lies in real-time signals >> specifically, insights about who companies are hiring and which technologies they use.

In this post, we’ll break down how Jobs and Technologies data can transform your outbound strategy and help you close more deals, faster.

Why Static Lead Lists Fall Short

Most lead lists go stale within weeks. People change jobs. Companies pivot. Tools come and go. If you’re still relying on outdated data, you’re already behind.

That’s why modern sales teams are turning to dynamic lead enrichment — adding fresh, actionable intelligence about a company’s current needs, hiring trends, and technology stack.

The Power of Jobs Data: Catch Companies in Buying Mode

Open job roles are one of the strongest buying signals out there. Why?

New hires need tools. A company hiring for “Sales Enablement Manager” or “Revenue Operations Analyst” might be evaluating CRM tools or sales engagement platforms.
Growing teams have growing pains. An influx of job ads often means upcoming budget changes or workflow challenges you can help solve.
Titles reveal intent. Hiring for “Security Engineers”? Pitch your cybersecurity solution. Looking for “Customer Success Managers”? Perfect time to introduce your onboarding software.

By tracking job openings, you’re not guessing what a company needs but seeing it in plain sight.

Technology Insights: Your Shortcut to Relevance

Now pair that with technology usage data. Knowing a company’s tech stack gives you an unfair advantage:

Tailor your pitch. If a prospect uses HubSpot, don’t waste time explaining integrations — highlight how your tool plugs in seamlessly.
Find competitors. Selling a project management tool? Filter for companies using Jira or Asana.
Segment smarter. Break down your outreach by industry, company size, and the specific tools they already use.

Understanding the tech landscape means you’re not sending generic outreach but you’re showing up with context.

NOW! Let’s combine the Two: Jobs + Tech = Smart Targeting

Here’s where things get powerful: combining Jobs and Tech data.

Imagine this:

You identify a company hiring a “Growth Marketing Lead” and see they use Segment, HubSpot, and Webflow.

You’re selling a data activation tool that plugs right into that stack.

Now you’re not just a cold email — you’re an answer to their current problem.

This type of targeting:

Increases reply rates
Shortens deal cycles
Positions you as a strategic partner, not a vendor

How to Start

You don’t need a platform — just the data. At PredictLeads, we help GTM teams enrich their lead lists with:

Job Openings (titles, departments, descriptions)
Technology Detections (tools in use, timing, frequency)

You can export enriched lists, plug them into your CRM or outreach tool, and let your sales team do what they do best — close.

It’s Not About More Leads

Outreach isn’t a numbers game anymore. It’s a relevance game. By combining hiring signals with tech stack insights, you’re building the foundation for conversations that convert.

Because the best sales pitch? It’s the one that feels like perfect timing.

How AI Agents Are Transforming B2B Prospecting and How PredictLeads Steps In

July 4, 2025 / Robert Fon

In the last 18 months, AI agents have gone from novel prototypes to embedded tools reshaping how teams operate. From automating lead qualification to writing personalized outreach and prioritizing accounts. So we entered an era where AI-powered workflows are no longer futuristic but they’re being built every day by forward-thinking teams.

But there’s a catch: even the smartest agents are only as effective as the data you feed them… and this is where PredictLeads comes in. 💪

What Is PredictLeads?

PredictLeads is a data provider that helps go-to-market (GTM), sales, marketing, and investment teams detect buying signals, technographic data, and growth indicators across 92M+ companies globally.

Unlike traditional data vendors that rely on static firmographics, PredictLeads provides real-time events. Our infrastructure captures:

📌 Job openings (e.g., a company hiring 8+ marketers)
📈 Funding rounds (e.g., $15M Series A just announced)
🤝 Partnership announcements from news sources
🧠 Technology adoption (e.g., company started using HubSpot, Intercom, or Snowflake)
🔄 Website evolution (tracking when companies update key web pages or product language)
And more 🤯

Rather than manually building lists, users plug into our API and webhook system to enrich, monitor, and score leads based on real-world behavior.

Why AI Agents Need Event-Based Company Data

Here’s a truth few people mention: most AI agents today are bottlenecked by poor context.

Whether you’re using LangChain, OpenAgents, AutoGPT, or custom tools in Pipedream, n8n or Zapier, these agents often rely on CSV files, firmographic filters, or outdated CRMs.

But what if you could give your AI agent real-time awareness of companies across the globe? With PredictLeads, you can.

🧠 Example: An AI Agent for SDR Teams

Imagine an AI agent that:

Monitors a list of 10,000 target accounts.
Detects when any of them hire a “Sales Enablement Manager” or start using “Outreach.io”.
Automatically generates a personalized intro email (mentioning the hiring signal and tech stack).
Pushes the draft to your SDR’s inbox or LinkedIn queue.

This isn’t a vision but something that is already being built using PredictLeads + AI.

Top Use Cases for PredictLeads in AI WorkflowsHow Developers Are Plugging Into PredictLeads

Use Case	Dataset	AI Output
Outbound Automation	Job Openings + Technologies	Personalized emails or LinkedIn messages
Account Scoring	News Events + Funding	Dynamic ICP fit scoring
CRM Enrichment	Companies + Website Evolution	Auto-filled account descriptions & tags
Market Mapping	Connections + Tech Detections	Relationship graphs and industry maps
Timing Signals	Job ads + Product Launches	Predictive lead routing and prioritization

Our API-first architecture is designed for speed and scale:

JSON responses, simple endpoints
Daily updated datasets
Filter by job title, tech tag, domain, industry, revenue, geography, and more
Works inside Pipedream, n8n, Make.com, Zapier, Retool, Hex, or any data warehouse

With no login UI or bloated dashboards, you get direct access to raw signals – the way AI agents expect it.

Why This Matters in 2025

As AI agents become more autonomous, they need ongoing context. You wouldn’t send an SDR to a meeting blind. Why would your AI be any different?

Feeding agents with PredictLeads’ dynamic company signals ensures your GTM systems stay ahead of the curve – proactively identifying shifts in buyer behavior before competitors do.

This will help you change the future from automating more tasks to making smarter decisions in real-time. And so that we are on the same page > that starts with better data.<

Final Thoughts

At PredictLeads, we believe the next wave of GTM efficiency will come from pairing autonomous agents with live market signals.

If you’re building AI tools that need to understand what companies are doing (not just who they are) we should talk.Get started with a free trial or speak with our team about your use case: https://predictleads.com

How 🟣PredictLeads + Pipedream🟢 Help Founders Score and Reach Out to Leads with Relevant, Timely Signals

July 2, 2025 / Robert Fon

Most companies already have a massive list of leads covering some tens of thousands of domains, contacts, or accounts collected from various sources. So sometimes – the problem isn’t finding leads – isknowing when and why to reach out.

That’s where PredictLeads comes in 🥳

Our API lets you ping domains in your lead list and enrich each company with fresh, real-time signals like hiring activity, new partnership, funding rounds, or changes in their tech stack. These signals help you score leads and create meaningful, personalized outreach triggers so your sales team can contact prospects at the exact right moment.

By integrating PredictLeads data with Pipedream, your engineering team can now build fully automated workflows that:

Enrich leads as they come in
Automatically score and prioritize based on recent business events
Trigger personalized email sequences or alerts to sales reps
Do all this without costly manual data processing or building complex pipelines

Why This Matters 🤔

Many founders tell us: “We have a huge lead list, but our outreach is not working. We don t know who to call first or what message to send.”

The truth is that generic outreach is too old or irrelevant and doing that leads to wasted time and budget. But if you can layer in contextual, timely data like “This company just raised $5M“, or “They started hiring SDRs last week” suddenly your outreach becomes relevant, compelling and timely.

❓How the PredictLeads + Pipedream Workflow Works❓

Upload or connect your lead list of thousands of company domain names.
Use PredictLeads API via Pipedream to ping each domain and enrich it with signals such as recent funding, hiring, new partnerhips or tech adoption.
Pipedream picks up this data and runs workflows to:
- Score each lead based on your criteria
- Create or update records in your CRM
- Send tailored outreach messages via email or LinkedIn
- Alert sales reps in Slack or other tools
Sales teams receive prioritized leads with a strong reason to reach out making outreach timely, efficient, and high impact.

Example Use Case: Outreach After Funding or Partnership & Hiring Events

Your company has a list of 30,000 leads collected from marketing and old data vendors but it’s unclear which leads are hot right now.

You set up PredictLeads API to check these domains daily and flag those who:

Raised a funding round in the past month
Recently hired sales or marketing roles
Started using new technologies relevant to your product
Formed a partnership with a F500 company (signaling buying power)

Whenever a lead matches your triggers, Pipedream runs your workflow scoring that lead higher, sending a personalized email sequence referencing their recent event, and notifying your sales team to act fast.

List of popular PredictLeads API actions with options to get technologies, look up companies by domain, retrieve companies by technology, and access news events by domain each with links to documentation and a 'Try It' button

Why Use PredictLeads + Pipedream Together?

Low cost & no heavy engineering to get automated
Real-time enrichment without building your own data pipelines.
Personalize outreach at scale to reach to the right people with the right message at the right time.
Create flexible workflows integrated with any CRM, marketing platform, or communication tool via Pipedream extensive connectors.

If you already have a lead database stop wondering who to call next, know when to call & get started with PredictLeads + Pipedream now, and unlock 100 free API credits to experiment.

PredictLeads and Pipedream logos above an illustration of two stylized hands forming a handshake, symbolizing integration and partnership between the platforms

How Experts Use PredictLeads Data to Drive Smarter Outreach & Growth 🤔

February 21, 2025 / Robert Fon

The best sales and marketing teams know that data is the foundation of relevance. Whether you’re crafting hyper-personalized outreach, identifying high-intent leads, or building a smarter go-to-market strategy, having the right insights at the right time makes all the difference.

At PredictLeads, we’re excited to see industry leaders leveraging our data to build more efficient, scalable, and highly relevant outreach strategies. Recently, some of the best in B2B sales, GTM, and demand generation have shared how PredictLeads enhances their workflows – and we want to highlight their incredible insights.

How Experts Are Using PredictLeads

Across LinkedIn, industry professionals have been tagging PredictLeads and showcasing real-world applications of ourJob Openings, Technographic and News Events dataset.

📌 Job Openings as a Sales Trigger

🔹Soheil Saeidmehr (ColdIQ) and Dan Rosenthal (ColdIQ) incorporate job data into ABM (Account-Based Marketing) strategies. By combining hiring signals with firmographic and technographic data, they’re ensuring outreach messages are laser-focused on real buyer needs.

🔹 Hermann Siering (Noord50) points out how job vacancies can be a powerful trigger for outbound sales. If a company is hiring for a marketing role, why not introduce them to marketing automation software that can help their growing team? By scraping job postings with PredictLeads, sales teams can identify high-intent prospects before competitors do.

🔹 Davidson B (Zerocac) takes this further by highlighting how 57+ sales triggers, including hiring data, can boost GTM efficiency. If your sales team is still relying on manual research, you’re missing out on automated intent signals that help you reach the right accounts at the right time.

📌 Technographic Data for Smarter Targeting

🔹 Michel Lieben (ColdIQ) recognizes that B2B data is evolving, and relying on traditional databases isn’t enough. Instead, companies are turning to PredictLeads for real-time technographic insights, helping them find companies that use specific tools.

🔹 Andreas Wernicke (Snowball Consult) howcases PredictLeads, emphasizing how deep tech stack insights can determine whether a prospect is a good fit before outreach even starts.

🔹 Eric Nowoslawski (Growth Engine X) explains how technographic data can be used not just for competitor switching campaigns, but also for identifying complementary integrations. If a company already uses a relevant tool, your solution may be a perfect fit for their existing stack.

📌 Combining Multiple Signals for High-Intent Outreach

🔹 Dvin Malekian (Warmleads.io) and Elom Maurice A. stress the importance of layering multiple signals – technographic data, hiring patterns, and company news – to build hyper-targeted outreach lists. With PredictLeads, sales teams can enrich data without manually cross-referencing multiple sources.

🔹 Benoit Lecureur (gyfti) and Papa A. Sefa (Leveraged Outbound) highlight PredictLeads as a core provider of raw intent data, which can then be enhanced through tools like Clay and Smartlead for fully automated campaigns.

🔹 Hammad Afzal (Netsol Technologies) incorporates PredictLeads into a 2025-ready GTM stack, using our data to identify high-intent accounts and track job changes that indicate buying readiness.

📊 Why PredictLeads Data Gives You an Edge

Traditional cold outreach is a numbers game – but without the right insights, it’s just noise. Instead of blindly messaging tens of thousands of prospects, top-performing teams use data to turn cold emails into highly targeted, relevant outreach.

With Hiring signals, Technographic insights, and News Events data, teams can:

✅ Reach the right accounts at the right time based on real buying signals
✅ Personalize at scale without sacrificing efficiency
✅ Cut through the noise by focusing on companies that actually need their solution

Cold outreach isn’t the problem – irrelevant outreach is. PredictLeads helps you change that.

THANK YOU! 🙏 💜

We’re incredibly grateful to all the content creators and industry experts who have shared how they use our data. There are many more insights out there, and we’d love to feature even more strategies!

💡 Have you used PredictLeads in your sales or marketing process? Drop your experience in the comments or tag us on LinkedIn – we’d love to hear from you!

#B2BData #SalesIntelligence #GrowthMarketing #SalesEnablement #OutboundProspecting #ABM #GTM

Introducing Key Customer Data

April 16, 2020 / Roq X

PredictLeads now provides four main datasets. News Events, Hiring Intent, Technologies and Key Customer data.

Key Customer data is our newest addition. As the name implies it provides key customer data for a given company. Eg. who are their customers, partners, sponsors, vendors, investors etc. We’re able to get this data by searching through news articles, blogs, case-studies pages, testimonials, “Our customer” sections and more.

We go as far as to use image recognition to connect a logo on a given website to a domain name it belongs to.

Key Customer data is served via clean APIs, with same structure as our other three endpoints. We follow best practices from jsonapi.org.

Besides using APIs data can also be provided via Flat Files or Webhooks.

If you’re interested in checking it out simply sign up here: https://predictleads.com/sign_up and you’ll find an API key in the settings.

Documentation for the Key Customer data can be found here: https://predictleads.com/docs/#connections

For more details please reach out to founders@predictleads.com and we’ll be happy to help!

Cheers, Roq

How to benefit from trigger events?

January 7, 2016 / Roq X

John Barrows (jbarrows.com) said recently in a SalesHacker conference that if there is one thing a sales rep needs to do when reaching out is to start each call by providing a reason for contact. They need to be relevant to open up a conversation with a prospect.

In this article we’ll share 6 examples on how a sales rep can create more relevant outbound emails when uncovering sales triggers. Sales triggers can be events such as leadership change, funding received, vendor changed, new technology introduced, new job opening, acquisition, award, etc.

1. Leadership changed

Whenever a prospect changes one of their executives these new appointed execs are more likely to introduce some changes to their current processes. This is a good time to follow up with them. Say you notice a target prospect has appointed new CTO called Ben. Your email could look something like:

Subject: How CTO’s can automate marketing efforts …

Ben,

congratulations on you new position. If you will be trying out some new technologies in the following weeks I’d love to show you a demo on how we can automate your marketing efforts #{insert your one line pitch}. Are you available this Th at 10am or 3pm for a 10 min Skype chat?

2. Funding received

If a company receives new round of financing or if they’ve succeeded with their crowdfunding campaign they should have some resources available. This again is a good time to check if your solution makes a cut.

Subject: Congratulations on new funding Alex

Alex,

I noticed you just closed another round of financing. Since our solution helps insurance companies such as yours reduce their risks #{insert your one line pitch} I thought we might add value to what you do.

Would you have 5 mins next week for a quick Skype chat?

3. New job opening

With job openings it depends on what you’re selling. Say you’re outsourcing iOS development and you notice a prospect’s company is hiring iOS devs. Knowing this allows you to send highly relevant email and have a better timing.

Subject: Want to outsource iOS development?

Mike,

saw you’re hiring iOS developers and since we outsource iOS development I said I’ll reach out to you.

Do you want to schedule a 5 min chat on Wed 9am or 3pm next week about what we can do for you?

4. New technology

Say the prospect just started using Marketo and your product is tightly connected with Marketo platform now is the perfect time to introduce your solution. If the prospect installed SugarCRM – and you offer an add-on for SugarCRM include that in an email. The same if they’ve put on Vimeo video – and you’re a video producing company.

If you’re able to differentiate which prospects are more likely to convert than the others based on the technologies they are using, you will find “new tech” alerts of high benefit.

You could usually send an email sth along the lines of:

Subject: We can help your leverage your Marketo system

Hey Michelle,

saw you guys started using Marketo. Our solution helps you analyse all the inbound leads automatically and filters out the false positives #{provide a reason how your solution helps them because of using this specific technology}.

Would you like to see a 5 min demo on Tu at 3pm next week?

5. Notable mention

Say you find an article in an online magazine (NYTimes, Medium, TechCrunch …) writing about your prospect. Notable mentions are not as significant as the previous examples but they are still better than just checking in or touching base.

Subject: TechCrunch’s article

Hey Josh,

Noticed you guys are getting some traction recently – saw you in TechCrunch article. We offer a tool that automates your social postings #{your one line pitch}. Would you like to join our webinar next Wed at 4pm on how to manage your social channels?

6. New product offered

You might find your prospect just launched new version of their product. You might offer an online customer support system you might write:

Subject: New product might deserve new online customer support system?

Hey Jeniffer,

saw JenniferCompany just introduced new product, cons on that! For new products to get good adoption it’s essential your customers know how to use it and where to find help if they don’t, right? We offer super intuitive customer support system #{your pitch}. Would you find 5 min on your calendar next week, say Th 9am for me to show you a quick demo?

Using triggers events to be relevant when reaching out increases engagement with your prospects and helps you form better relationships. Thus conversions and up-sells will go up.

When different triggers meet

It gets interesting if a company has changed their CMO, received funding and already introduced some new vendors – all in the previous 2 months.

Your perfect email now depends on what you’re selling. You need to assess your strengths and put forward the one that creates most conversions.

More on combining the triggers and using this to create emails in our next post.

Happy selling,

Roq, PredictLeads.com