To find companies by what just happened to them, call the PredictLeads Discover News Events endpoint and filter by category. Categories are grouped into themes such as expansion, investment, leadership, partnership, and new offerings. The dataset is large and live: partnership events alone number 1,238,951, leadership hires 1,272,025, and product launches 3,432,419.
News events are the timing layer of a discovery engine. A company that just expanded, hired a new executive, or launched a product is in a moment of change, and change is when outreach lands.
What news event categories can you track?
Each category is a specific, machine-readable event type, grouped into themes. A sample of the most useful for GTM, with current volumes:
| Theme | Example category | Events now |
|---|---|---|
| Partnership | partners_with | 1,238,951 |
| Leadership | hires | 1,272,025 |
| New offering | launches | 3,432,419 |
| Expansion | expands_offices_to | 42,148 |
| Investment | receives_financing | 236,940 |
For a full tour of the categories and what each one signals, see the related guide on news event categories.
How do you find companies by news category?
Pass one or more categories, and optionally a company location. Through the MCP server:
Using the PredictLeads MCP server, find companies that announced a partnership
in the last month. Return company name, domain, and a one-line summary.The equivalent endpoint call:
news_events(categories: ["partners_with"], company_location: "United States")Each event comes back with a plain-language summary, the source article, an effective date, and, for many categories, the second company involved, so a partnership event names both partners.
What does a news event include?
Events are structured so you can act on them without reading the article:
- a summary and the category
- found_at and effective_date, plus a confidence score
- company1 and, for relational events, company2
- category-specific attributes such as amount, headcount, job_title, and location
- the most relevant source article
How do you turn a one-time pull into monitoring?
A single query is a snapshot. To make it a live trigger, follow the companies you care about and let new events come to you through webhooks:
follow_company(company_id_or_domain: "example.com")For partnership and leadership events, pair the news with the Connections dataset to see who a company just partnered with or who joined, which turns a headline into a map of relationships you can act on. A new executive often brings new vendor preferences, and a new partnership often opens an integration need.
How do GTM teams and agencies use this?
- Trigger outreach. Reach out on an expansion or a leadership change, when priorities and budgets are being set.
- Account monitoring. Follow a target list and get alerted the moment something happens.
- Agency services. Run trigger-based, monitored campaigns for clients, where the news is the reason for the touch.
Which events signal a planned move versus a done deal?
Timing depends on whether an event has already happened or is about to. Events carry an effective_date alongside the date they were found, and a planning flag that marks announced-but-not-yet-completed moves. An expansion that is planned for next quarter is an early opening; one that just took effect is a reason to reach out now. Reading both fields keeps you from acting too early or too late.
Which categories matter most for GTM?
Not every category is a buying signal for every seller. Expansion and new-offering events tend to create fresh needs. Leadership changes reset vendor preferences, since a new executive often brings their own stack. Partnership and integration events open a door for anyone who fits the new ecosystem. Choose the two or three categories that map to your product, and treat the rest as background rather than triggers.
Frequently Asked Questions
Call the Discover News Events endpoint and filter by one or more categories, such as partners_with or hires. It returns companies with matching recent events, ordered by when each was found.
Categories are grouped into themes including expansion, investment, leadership, partnership, contract, and new offerings. Each theme contains specific event types you can filter on.
Yes. Follow the companies you care about and receive new events through webhooks, which turns a one-time query into ongoing monitoring.
Yes. Events carry a summary, source, and effective date, and relational events such as partnerships name both companies involved.
Related Guides
- The 37 News Event Categories That Signal a GTM Opportunity
- Companies Mentioning SpaceX
- Company Signals: Hiring, News, Funding, and Technology
- Time Outreach by Funding Stage
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