Category: Uncategorized (Page 2 of 2)

Segment Leads with Precision Using PredictLeads

PredictLeads is proud to announce our newly developed lead segmentation software system for uncovering and segmenting leads. With it, you can build perfectly tailored lead lists that go beyond traditional firmographics.

🔎 Segment Companies by:

  • Hiring activity – e.g. developers, marketers, sales talent
  • Technology stack – Salesforce, Oracle, SAP, and more
  • Forward-thinking practices – agile development, data-driven initiatives, content marketing, customer success, modern prospecting
  • Recent events – product launches, funding rounds, office expansions, asset investments, new app releases, HQ relocations, leadership changes
  • Key contacts – find companies led by the exact roles you want to target (CTO, CMO, co-founders, etc.) using our innovative software for lead segmentation.

Why This Matters

Personalization wins deals. Now you can:

  • Generate hyper-personalized outreach emails
  • Target companies based on real-world signals that were previously hard to track
  • Filter with granularity (e.g. not just “leadership change,” but only companies that changed CTOs, or not just “launched a product,” but those launching mobile apps)

Your audience becomes super-targeted, your messaging laser-focused. That means fewer irrelevant emails and more conversations with companies that truly benefit from your product.

How We Do It

Using natural language processing and machine learning, PredictLeads continuously scans job postings, blogs, and news sites to structure key business events into actionable data by using sophisticated lead segmentation software.

This adds a new dimension to lead segmentation—on top of firmographic filters (location, size, revenue) and technology data (like Datanyze provides), you can now target based on dynamic, timely business activities.

🚀 Focus on Spear Accounts

This isn’t about building massive lists of 50,000+ names. Instead, it’s about high-value accounts with big ROI—the spear accounts, as Jason Lemkin calls them.

We recommend:

  • Fewer, but better-qualified leads
  • Tailored, supervised outreach rather than fully automated drip campaigns informed by effective segmentation software for leads.
  • Investing effort into accounts most likely to convert

The payoff? Less spam. More conversations. Higher ROI.

Want to learn more? Feel free to let us know “here

API for receiving fresh company events available

 

As Steli Efti would say, hello sales nation! 🙂

We’re proudly announcing that our API for receiving fresh categorised company events is now available!

To dig right in …  a company called Logicworks launched a new product. In this case our API would return you the following:

“labels”:”new-offering”, “organisation”:”Logicworks”, “subject”:”Cloud Security Automation Framework ”, “published_at”:”June 8, 2016”, “date”:”June 8, 2016”,  “url”:”http://www.logicworks.net/news/2016/logicworks-launches-cloud-security-automation-framework-aws”.

Another example … at Digital Ocean a leadership change has happened. Our API would return the name and position to which this person was appointed to.

“labels”:”leadership-change”, “organisation”:”Digital Ocean”, “person”:”Julia Austin”, “job-title”:”CTO”, “published_at”: “June 7, 2016”; “date”: “June 7, 2016”, “url”:”http://www.businesswire.com/news/home/20160607005536/en/DigitalOcean-Hires-Julia-Austin-CTO-Lead-Engineering”

iProspect received an award, our API system would give you information on the name of the received award:

“labels”:”award”, “organisation”:”iProspect”, “subject”:”Best use of data and analytics in real-time for a search campaign”, “published_at”: “June 2, 2016”; “date”: “June 2, 2016”, “url”:”http://www.indiantelevision.com/mam/marketing/mam/iprospect-earns-a-silver-medal-at-2016-ames-awards-160602″

Qadium just received funding, our API would also let you know which round they’re at and how much they have raised:

“labels”:”funding”, “organisation”:”Qadium”, “subject”:”Series A”, “amount”:”20,000,000″, “published_at”: “June 6, 2016”; “date”: “June 6, 2016”, “url”:”http://www.finsmes.com/2016/06/internet-sensing-company-qadium-closes-20m-series-a-funding.html”

There are a few more events like the ones above that we can bubble up for you such as: “expansion” and “partnership”.

We hope that with this kind of information you’ll be able to generate even more personalised products. If you’re interested in trying out our beta version, send us an email at roq@predictleads.com.

Happy selling! Roq

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