Tag: PredictLeads (Page 1 of 2)

The Great Gatsby Mystery: A 1920s-Inspired Team Building Experience

June 17, 2025 /

Last week, the PredictLeads changed Google chats and company data to glamour, secrets, and suspense. Our destination? A one-of-a-kind immersive mystery game set in the roaring 1920s.

Four PredictLeads team members dressed in 1920s Gatsby-themed attire smiling and posing after completing a mystery escape game at Enigmarium. They wear vintage-style hats and accessories, standing against a rustic, dimly lit background.

Dressed in our finest vintage attire, we joined forces (and in some cases, formed rivalries) to solve a high-stakes Gatsby-themed that brought out the detective (and the actor) in all of us.

Reimagining Team Bonding in the Style of The Great Gatsby

As part of our ongoing commitment to fostering strong team culture, we wanted to do something more and were looking for an experience that was collaborative, interactive, and completely unexpected.

Each of us was assigned a character – from wealthy elites and ambitious entrepreneurs to struggling artists, cunning politicians, and even a few shady underworld figures. With roles in hand and costumes to match, we were immersed in a glamorous, high-stakes environment filled with intrigue, hidden agendas, and unexpected twists.

A Night of Suspicion, Alliances, and Twists

The game kicked off with whispered theories and hushed conversations. Who could we trust? Who had something to hide? Working in small groups, we pieced together clues, questioned timelines, and uncovered motives.

And just when we thought we had it figured out – boom. A final twist turned everything upside down. We won’t spoil the ending, but let’s just say that more than one person is still debating whether the artist was secretly behind it all.

Dressing the Part: Vintage Glam Meets Office Culture

What made the evening even more memorable was the team’s commitment to the theme. Feathers, fedoras, flapper dresses, suspenders, red lips, and sparkling accessories transformed our crew into characters straight out of a F. Scott Fitzgerald novel.

Three PredictLeads team members in elegant 1920s Gatsby-style costumes clinking champagne glasses during a themed mystery event. They are wearing vintage dresses, pearls, feathers, and headpieces, smiling and engaged in lively conversation.

For many of us, it was the first time we’d seen each other outside our usual roles. People embraced their alter egos, delivered dramatic monologues, and even discovered unexpected talents for improvisation and persuasion.

Unique Team Events Matter

At PredictLeads, we know that team-building activities aren’t just about having fun, but they’re about building trust, encouraging creative thinking, and strengthening our collaboration across roles and departments.

This 1920s mystery night reminded us that behind every line of code and every data insight is a team of curious, resourceful, and creative people. When we step outside our usual routines (even just for a night) we return more connected, more energized, and more in sync.

Planning a Team Building Event? Try a Mystery Game

If your company is looking for a unique corporate event idea, we can’t recommend immersive mystery games highly enough. They combine teamwork, communication, and problem-solving > all wrapped in an experience that people won’t forget.

Smiling man and woman in vintage 1920s-style attire at a themed event, posing confidently in front of a gold column. The woman wears a flapper-style dress with pearls and a headband, while the man is dressed in a grey blazer, light blue shirt, and flat cap.

We came for the mystery. We left with stronger connections, unforgettable memories, and a renewed appreciation for the people behind the PredictLeads brand.

Until next time,
The PredictLeads Team 💜

Using PredictLeads + Polytomic to Power GTM Execution (in HubSpot and Salesforce)

June 13, 2025 /

Modern go-to-market teams rely on timely data to prioritize accounts, launch targeted campaigns, and coordinate sales and marketing outreach. Yet too often, valuable buying signals get buried in spreadsheets or trapped in data warehouses out of reach for the teams who need them most.

That’s why we’re excited to share how teams can now use Polytomic to ingest PredictLeads data and sync it directly into CRMs like HubSpot and Salesforce which enables faster, more data-driven GTM execution.

Why is this worth checking out? 

PredictLeads provides structured datasets that reveal what companies are doing today and not just who they are. One of the most actionable sources is the Jobs dataset, which includes job openings published by companies across regions, industries, and roles.

This data becomes even more valuable when combined with Polytomic’s no-code integration and sync capabilities. Companies can now ingest and filter PredictLeads datasets inside Polytomic and push enriched company profiles directly into downstream systems such as Salesforce or HubSpot.

The result? GTM teams can identify the right accounts earlier and take action faster + without waiting for engineering teams to build pipelines or sync logic (read – lower cost overall).

Some Examples

Below are specific ways companies are already leveraging PredictLeads + Polytomic to accelerate sales and marketing efforts:

1. Identify Companies Expanding Their Marketing Teams

A B2B marketing automation company can use PredictLeads to track companies hiring for roles like “Head of Demand Generation” or “Growth Marketing Manager” across North America.

Using Polytomic, they can filter the dataset to include only companies hiring in target regions or industries and sync those records to Salesforce with enriched fields like job title, location, and department.

This gives SDRs a live list of companies expanding marketing efforts which often leads to indicators of new technology investment.

2. Prioritize Sales Outreach Based on Engineering Hires

A DevOps platform provider can monitor companies hiring for “DevOps Engineers” or “Platform Engineers.”

When PredictLeads detects these job openings, Polytomic can automatically add these companies to a HubSpot static list, assign them to specific reps, or trigger sequences.

This ensures the sales team is focusing on companies building out the exact functions their product supports.

3. Regional Expansion Tracking

A SaaS company entering the DACH market can use PredictLeads to identify existing accounts or net-new prospects that are hiring in Germany, Austria, or Switzerland & even if the companies are headquartered elsewhere.

Polytomic enables dynamic filtering by job location and continuous syncing of these expansion signals into the CRM.

This allows the GTM team to prioritize outreach to accounts actively expanding into target regions.

4. Surface High-Intent Accounts in Product Categories

A cybersecurity firm can monitor job descriptions for keywords like “SOC2,” “Zero Trust,” or “compliance.”

With PredictLeads, these keyword-based filters can be applied at the job posting level. Polytomic can then transform this insight into CRM data fields and automatically assign these companies to tailored marketing or outbound workflows.

How It Works

  1. Ingest PredictLeads data into Polytomic: Use Polytomic’s UI or API to import PredictLeads datasets, including Jobs, Technologies, News Events, or other signals.
  2. Filter and enrich: Apply filters based on department, location, job title, or keywords. Combine with internal firmographic or historical data.
  3. Sync to your CRM or tool stack: Polytomic allows you to push data to HubSpot, Salesforce, Google Sheets, and many other tools (no code required.)
  4. Activate GTM workflows: Enable automated lead scoring, list assignment, alerts, or outbound triggers based on fresh buying signals.

Bottom Line?

This integration bridges the gap between rich external data and actionable CRM workflows. With PredictLeads and Polytomic, go-to-market teams can:

  • Shorten the time from signal to action
  • Prioritize accounts based on real-time hiring intent
  • Reduce reliance on internal engineering resources
  • Improve campaign targeting and SDR productivity

If your team is already using PredictLeads (or considering it) and wants to enable more automated, intelligent GTM workflows, integrating via Polytomic is a fast and scalable option.

To learn more about setting up the integration, reach out to our team at PredictLeads or visit polytomic.com.

PredictLeads Hackathon: Creating Space for Innovation

June 2, 2025 /

At PredictLeads, we spend most of our days helping others find the right companies to connect with through data, signals, and integrations. But last week, we took a break from business as usual to focus on something a little different.

We packed our laptops (and swimsuits) and headed to Rezidenca Ortus in Ankaran, Slovenia for a 3-day offsite. The agenda? A mix of team building and a focused hackathon – designed not just to build features, but to challenge how we think, collaborate, and create.

Why a Hackathon?

The goal wasn’t just to ship code. It was to pause, zoom out, and give space to ideas that don’t fit into normal sprint cycles. Some projects were technical experiments, others aimed to improve our workflows, and many explored new ways we could bring more value to customers.

But beneath it all, there was a shared purpose:

  • To ask ourselves: What could PredictLeads look like in 6–12 months if we reimagined parts of our product, infrastructure, and sales approach from scratch?
  • To surface real problems – whether hidden in data pipelines, user flows, or feedback loops and prototype better ways forward.
  • To give every team member the freedom to explore, pitch, and test ideas, regardless of their role or domain.

🌿Nature, Focus & Team🌿

We started with a team day at Škocjanski Zatok, a peaceful nature reserve not far from the hotel. It gave us the mental reset we needed to approach the next two days with intention and clarity.

From Thursday morning onward, the rooms filled with quiet intensity – whiteboards scribbled with flowcharts, spontaneous stand-ups with a sea view, design mockups being debated over coffee, and engineers debugging in pairs. In between: football matches, sauna sessions, late-night brainstorms, and lots of laughter.

Building Together

Not every project will be production-ready tomorrow. But that wasn’t the point. The point was to tap into the full potential of our team and to explore directions that could shape PredictLeads in the quarters ahead.

We’re already taking some of these explorations further, integrating them into our roadmap. Others are helping us rethink how we prioritize, design, and ship.

Above all, the hackathon reminded us that growth isn’t just about velocity but about creating space for good thinking to happen. And sometimes, the best way to do that… is to leave the office, go offline, and just build together.

If you’re curious about where we’re headed next, check out our datasets, reach out, or simply stay tuned – we’re just getting started.

US-China Tariffs and Shopify Adoption: Signals to Watch 👀

April 9, 2025 /

Trade tensions between the US and China are once again front and center — and this time, the numbers are steep.

  • China’s finance ministry has announced an 84% tariff on all goods imported from the US.
  • In response, the US has implemented a 104% tariff on all Chinese goods, which officially took effect today, Wednesday, April 9.

While it remains to be seen whether a last-minute deal will be struck, if these tariffs go into effect as planned, they are expected to introduce significant friction into global ecommerce, logistics, and retail operations.

At PredictLeads, we’re looking into how this situation might influence two key areas where strategic shifts often show up first:

  • Job openings across ecommerce and logistics
  • Technology adoption patterns, particularly around Shopify

Shopify: A platform exposed to global flows

Shopify plays a central role in enabling international ecommerce expansion. It’s widely used by brands that rely on cross-border fulfillment and Chinese manufacturing, making it particularly exposed to the effects of rising tariffs.

If the new trade restrictions take hold:

  • Some sellers may pause or delay global expansion efforts.
  • Others might shift their infrastructure strategy toward more localized platforms or hybrid solutions.
  • We may see slowed adoption of Shopify among brands operating from or targeting heavily affected markets.

Together with our partners in the market intelligence space, we’re keeping a close eye on the data — particularly around Shopify adoption trends and ecommerce tech stack changes — to better understand how and where these shifts might emerge.

It’s still early, but this is the moment to start watching.

Hiring signals: A directional early warning

Job data has historically been one of the earliest and most reliable indicators of how companies react to market disruption.

Over the next several weeks, we’ll be tracking:

  • New job postings that mention Shopify, global logistics, or cross-border ecommerce
  • Changes in hiring behavior tied to international expansion roles
  • Increased focus on domestic operations, regional warehousing and job creations, and supply chain resilience

These subtle shifts in hiring priorities can offer a first glimpse into how companies are adjusting their ecommerce strategies in response to the tariffs.

For market intelligence teams: where to focus

Whether you’re analyzing ecommerce growth, tracking tech adoption, or assessing exposure to global supply chain risk, now is the time to monitor alternative data sources more closely.

We recommend focusing on:

  • Tech stack detections — to identify the adoption slowdown at platforms like Shopify
  • Hiring data — to spot where expansion plans are being paused or redirected
  • Regional trends — to see whether companies begin shifting focus toward LATAM, Southeast Asia, or domestic-only models

These early indicators can inform broader trend analysis well before public earnings or analyst reports reveal the full picture.

Stay ahead of the shift

As of April 9, the tariffs are now in effect — and unless there’s a breakthrough soon, the ripple effects across global trade could intensify.

If you’re preparing internal research, building trend reports, or want a deeper look into Shopify adoption and ecommerce hiring trends in this context, feel free to reach out. We’re happy to share additional cuts of the data or collaborate on deeper analysis.

This is a developing story, and the signals are just starting to surface.

How Experts Use PredictLeads Data to Drive Smarter Outreach & Growth 🤔

February 21, 2025 /

The best sales and marketing teams know that data is the foundation of relevance. Whether you’re crafting hyper-personalized outreach, identifying high-intent leads, or building a smarter go-to-market strategy, having the right insights at the right time makes all the difference.

At PredictLeads, we’re excited to see industry leaders leveraging our data to build more efficient, scalable, and highly relevant outreach strategies. Recently, some of the best in B2B sales, GTM, and demand generation have shared how PredictLeads enhances their workflows – and we want to highlight their incredible insights.

How Experts Are Using PredictLeads

Across LinkedIn, industry professionals have been tagging PredictLeads and showcasing real-world applications of ourJob Openings, Technographic and News Events dataset.

📌 Job Openings as a Sales Trigger

🔹Soheil Saeidmehr (ColdIQ) and Dan Rosenthal (ColdIQ) incorporate job data into ABM (Account-Based Marketing) strategies. By combining hiring signals with firmographic and technographic data, they’re ensuring outreach messages are laser-focused on real buyer needs.

🔹 Hermann Siering (Noord50) points out how job vacancies can be a powerful trigger for outbound sales. If a company is hiring for a marketing role, why not introduce them to marketing automation software that can help their growing team? By scraping job postings with PredictLeads, sales teams can identify high-intent prospects before competitors do.

🔹 Davidson B (Zerocac) takes this further by highlighting how 57+ sales triggers, including hiring data, can boost GTM efficiency. If your sales team is still relying on manual research, you’re missing out on automated intent signals that help you reach the right accounts at the right time.

📌 Technographic Data for Smarter Targeting

🔹 Michel Lieben (ColdIQ) recognizes that B2B data is evolving, and relying on traditional databases isn’t enough. Instead, companies are turning to PredictLeads for real-time technographic insights, helping them find companies that use specific tools.

🔹 Andreas Wernicke (Snowball Consult) howcases PredictLeads, emphasizing how deep tech stack insights can determine whether a prospect is a good fit before outreach even starts.

🔹 Eric Nowoslawski (Growth Engine X) explains how technographic data can be used not just for competitor switching campaigns, but also for identifying complementary integrations. If a company already uses a relevant tool, your solution may be a perfect fit for their existing stack.

📌 Combining Multiple Signals for High-Intent Outreach

🔹 Dvin Malekian (Warmleads.io) and Elom Maurice A. stress the importance of layering multiple signals – technographic data, hiring patterns, and company news – to build hyper-targeted outreach lists. With PredictLeads, sales teams can enrich data without manually cross-referencing multiple sources.

🔹 Benoit Lecureur (gyfti) and Papa A. Sefa (Leveraged Outbound) highlight PredictLeads as a core provider of raw intent data, which can then be enhanced through tools like Clay and Smartlead for fully automated campaigns.

🔹 Hammad Afzal (Netsol Technologies) incorporates PredictLeads into a 2025-ready GTM stack, using our data to identify high-intent accounts and track job changes that indicate buying readiness.

📊 Why PredictLeads Data Gives You an Edge

Traditional cold outreach is a numbers game – but without the right insights, it’s just noise. Instead of blindly messaging tens of thousands of prospects, top-performing teams use data to turn cold emails into highly targeted, relevant outreach.

With Hiring signals, Technographic insights, and News Events data, teams can:

✅ Reach the right accounts at the right time based on real buying signals
✅ Personalize at scale without sacrificing efficiency
✅ Cut through the noise by focusing on companies that actually need their solution

Cold outreach isn’t the problem  – irrelevant outreach is. PredictLeads helps you change that.

THANK YOU! 🙏 💜

We’re incredibly grateful to all the content creators and industry experts who have shared how they use our data. There are many more insights out there, and we’d love to feature even more strategies!

💡 Have you used PredictLeads in your sales or marketing process? Drop your experience in the comments or tag us on LinkedIn – we’d love to hear from you!

#B2BData #SalesIntelligence #GrowthMarketing #SalesEnablement #OutboundProspecting #ABM #GTM

Job Listings → Supply Chains → Secrets Revealed 🤯

January 6, 2025 /

Supply chains are under great strain, and no… this is not another COVID post🤷. 

Welcome to the “bright” present, where Lizard people and Illuminati decide that global labor shortages, geopolitical disruptions, and the rapid push for sustainability are something that businesses worldwide must adapt to.

Traditional data sources like financial reports and production metrics have long been the “go-to” of supply chain analysis. However, an often-overlooked resource – job openings – offers unique and interesting insights into a company’s operational strategies and supply chain shifts.

Let’s be honest -> the market is volatile (to say the least), and consulting firms are looking into multiple data sources to understand what’s happening.
Enter job data, a real-time indicator of a company’s priorities, challenges, and strategic moves. For supply chain professionals, analyzing job openings can provide early warnings of risks, identify opportunities, and gain competitive intelligence to stay ahead.

The Shifting Landscape of Supply Chains

Let’s examine some of the biggest forces shaking up global supply chains today:

  • Geopolitical Instability
    The U.S. CHIPS Act and Europe’s push for local manufacturing are changing trade dynamics. Companies are moving operations closer to key markets, creating both challenges and new opportunities across industries.
  • Labor Shortages
    The U.S. faces a shortfall of 80,000 truck drivers, pushing up costs and causing delivery delays. Globally, competition for talent in critical sectors like warehousing and logistics is intensifying.
  • The EV Transformation
    The automotive industry is racing to electrify, but not everyone is winning. For instance, Volkswagen (VW), Europe’s largest carmaker, faces a 64% profit slump and plans to close plants and cut tens of thousands of jobs due to struggles with EV adoption.
  • Automation and AI Integration
    Companies are heavily investing in robotics and AI to streamline operations. According to recent reports, the global warehouse automation market is projected to reach $35 billion by 2025, expanding at a compound annual growth rate (CAGR) of 12% from 2021 to 2024.

Traditional metrics like quarterly reports lag behind these changes. In contrast, job postings provide unfiltered, real-time insights into how companies are addressing these challenges.

The Volkswagen Crisis and its Supply Chain Wake-Up Call ⏰

The recent Volkswagen (VW) crisis exemplifies how job data can reveal deeper supply chain issues. Facing stiff competition from Tesla and Chinese EV makers, VW’s inability to keep up with market demands has led to plans for plant closures and job cuts (worthy mentions are also EU and its bureaucrats). The automaker’s net profits plummeted by 64% in Q3 2024 compared to the previous year.

The crisis highlights broader challenges:

  • Labor Shifts
    VW subsidiary Audi plans to halt EV production at its Belgium plant, affecting 3,000 jobs. German automakers have collectively shed 46,000 jobs since 2019, with more to come.
  • Technology Gaps
    As competitors like Tesla dominate EV sales globally, VW’s slower adoption of cutting-edge EV technologies has been costly.

Analyzing job data could have provided early warnings, such as fewer postings for high-tech roles or shifts in hiring priorities away from EV development.

Supply Chain Insights with Job Data

Now lets focus on the main event! PredictLeads’ Job Openings Dataset (woop woop 🎊). 

Here is where we have uncovered over 192 million job postings across 1.7 million websites since 2018. Here’s how this data can help out.

  1. Spot Emerging Trends
    A surge in logistics job postings in Mexico aligns with North America’s reshoring efforts.  Fun Fact => Mexico is now the largest importer to the U.S. ($43.7 billion) ahead of China ($39.9 billion). 🌮
  2. Identify Bottlenecks Early
    Aggressive hiring for similar roles in specific regions often signals labor shortages. Logistics companies scrambling to recruit truck drivers last year foreshadowed higher transportation costs and delays.
  3. Evaluate Supplier Resilience
    Job postings reveal supplier priorities. Companies hiring sustainability officers likely align with green initiatives, while those focused on automation are investing in efficiency.

Example: Semiconductor Shortages

The global chip shortage offers another compelling case. Months before the crisis peaked, companies like TSMC and Intel ramped up hiring for “Supply Planning Professionals” and “Procurement Specialists.” Tracking these trends could have allowed businesses to diversify suppliers or stockpile inventory before shortages disrupted industries.

The Advantage

PredictLeads’ Job Openings Dataset offers insights for supply chain professionals:

  • Job Titles and Categories: Understand where companies are investing resources.
  • Salary and Seniority Data: Understand labor market competition and hiring priorities.
  • Geographic Trends: Map hiring hotspots to identify growth or risk areas.
  • Technology Mentions: Spot the adoption of ERP systems, robotics, or AI.

With 7 million active job openings and 53 million new postings detected last year, this dataset provides a real-time pulse on global hiring trends.

Conclusion: Turning Job Data into Strategy

The Volkswagen crisis, semiconductor shortages, and the EV transformation remind us that supply chains are in constant flux (fancy talk for “nobody really knows what’s going on”). Job data offers a proactive, actionable lens into these shifts, enabling businesses to anticipate risks and seize opportunities before competitors.

As global supply chains will continue evolving in 2025, leveraging real-time job data could be the key to staying resilient and competitive.

Questions? We’re here to help! 🙂

(+ This is our first blog for 2025 → thank you so much for reading 🙏)

Partnering up with Clay :)

September 3, 2024 /

As PredictLeads partnered up with clay.com it seemed only natural to then go work with clay in the literal sense.

As much as we try it’s really challenging for all of us to look at the camera at the same time 😀

Jokes aside, it was an interesting coincidence though not planned to happen :). Eva booked us for a nice evening of working with clay (literally).

Screenshot

When working with clay to create a finished ceramic product, two primary steps are needed when heating / firing the clay:

There were also two types of “tables” we were working at. This was the “Pottery Mill”.
  1. Bisque Firing (First Firing): The purpose is to transform the raw clay into a hard ceramic state. This firing removes moisture from the clay and drives out organic materials. The temperature for bisque firing in our case was 950°C (1,750°F).
  2. Glaze Firing (Second Firing): After bisque firing, the piece is coated with glaze, a glass-like coating that provides a smooth, glossy finish. The glazed piece is then subjected to a second firing, known as glaze firing. This firing melts the glaze and forms a glassy, non-porous surface on the ceramic piece. In our case Glaze firing temperature was 1,250°C (2,345°F).
Till the next team meetup! 🙂

We’re still waiting for the clay shop to go through these two steps and we can’t wait to see what we produced :).

Cheers, PredictLeads

Introducing PredictLeads’ New Technology Detection API Endpoint

August 21, 2024 /

We are excited to announce a new API endpoint from PredictLeads designed to help you discover which companies are utilizing specific technologies. Whether you’re tracking the adoption of CRM systems, cloud computing platforms, enterprise resource planning tools and more, this API offers a powerful way to gather and analyze technology usage data across the web.

How It Works

Our new endpoint allows you to ping a specific Technology ID and receive a detailed list of companies and websites utilizing that technology. This data can be invaluable for market research, sales prospecting, competitive analysis and more.

Example API Endpoint

You can use the following endpoint to start exploring technology detections:

https://predictleads.com/api/v3/discover/technologies/[TECHNOLOGY ID]/technology_detections?api_token=[API_token]&api_key=[API_Key]

Here are some Technology IDs you can use to test the API:

What You Get

When you query this endpoint, the API returns data about where the technology has been detected, including:

  • Company Information: Details about the company using the technology.
  • Subpage Detections: Specific subpages where the technology has been found.
  • Technology Details: Information about the technology, such as its name, description, and category.

Sample cURL Request

Here’s an example of how you can make a request using cURL:

curl –request GET \

  –url https://predictleads.com/api/v3/discover/technologies/70392f20-b531-53cc-afa6-26416c0d582d/technology_detections \

  –header ‘X-Api-Key: {your_api_key}’ \

  –header ‘X-Api-Token: {your_api_token}’

Additional information can be found in our docs “here”. 

Interested in Trying It Out?

We’re offering 100 free API calls to anyone who wants to test this new endpoint. Sign up at PredictLeads and start exploring + Feel free to let us know if there are any specific technologies or IDs you’d like to check the coverage of.

Note on Development

Please note that we are continually improving this endpoint, and your feedback is essential. If you encounter any issues or have suggestions, feel free to reach out to our support team.

Technology Data Snapshot

  • Technologies Tracked: ~15,000
  • Technology Adoptions Detected Since 2018: ~636 million
  • Websites Tracked: ~47 million
  • Technology Identifications Last Month: ~18 million
  • Technology Identifications Last Year: ~193 million

We look forward to seeing how you use this new feature to enhance your business intelligence and decision-making processes!

Boost Your Lead Generation and Email Campaigns with Connections Dataset

July 25, 2024 /

Hey everyone!

In sales, finding and engaging the right prospects can feel like searching for a needle in a haystack. Sending non personalized outreach is just a thing of the past and companies offering sales solutions are looking into data to add that personalized touch that increases those reply rates that we all like.

Job Openings Dataset as well as the News Events Dataset are incredibly useful and widely adopted for uncovering new leads and improving sales outreach. However, there is a unique dataset that is gaining significant attention. This dataset, which is not yet widely used due to its limited availability, holds great potential for transforming sales strategies. Here is why:

We all know that companies like to put logos of other companies they work with, on their website to gain credibility. Since those logos are often not backlinked, PredictLeads has built an image recognition system that connects these logos with company domain names. By checking the company’s Case studies pages, testimonials, “Our customers” sections and more allows PredictLeads systems to identify them as customers, partners, vendors, sponsors and more.


Here’s a quick rundown of how the Connections Dataset can revolutionize your sales efforts and how it’s used to target High-Value Prospects.

Identifying and Prioritizing Key Prospects

First up, let’s talk about finding those high-value prospects. With the Connections Dataset, you can pinpoint companies that already have significant relationships with your existing clients or partners. This means they’re more likely to convert because there’s already some trust and relevance built in.

How to Do It:

  1. Analyze Data: Dive into the Connections Dataset to find companies that share multiple connections with your current network.
  2. Prioritize Prospects: Rank these companies based on the number and quality of shared connections.
  3. Sales Outreach: Focus your efforts on these high-value prospects. Make sure to highlight the mutual connections and the benefits of joining an established network.

Example: A SaaS company finds that several of its clients are partners with a leading industry player. By targeting this player and emphasizing the mutual benefits, they can craft a top notch outreach that’s hard to ignore.

Next, let’s make your emails shine. 

Personalized outreach campaigns are the way to go because they address the specific needs of each recipient. By referencing the target company’s partnerships or integrations, your emails can be way more relevant and engaging.

How to Do It:

  1. Gather Insights: Use the Connections Dataset to get detailed insights into the target company’s partnerships and integrations.
  2. Personalize Emails: Craft email content that references these relationships, making it super relevant.
  3. Automate Personalization: Use AI tools to scale this personalization process, ensuring each email is tailored to the recipient’s context.

Example: An AI-powered email platform identifies a potential client’s recent partnership with an e-commerce platform like Shopify. They send a personalized email campaign highlighting success stories of similar clients who benefited from this integration. Boom -> relevance and appeal.

Warm Introductions through Mutual Connections

Finally, let’s talk about using mutual connections for warm introductions. These can significantly boost your chances of successful engagement. The Connections Dataset can help you leverage existing relationships to approach leads with more trust and credibility.

How to Do It:

  1. Map Networks: Use the ConnectionsDataset to map out mutual connections between your company and target leads.
  2. Request Introductions: Reach out to these mutual connections for warm introductions, explaining the mutual benefits.
  3. Follow-Up Strategy: Develop a follow-up strategy that leverages the credibility of the mutual connection.

Example: A lead generation company finds that one of its key clients is also a partner of a high-value prospect. They request an introduction from the key client, who provides a warm referral, significantly improving engagement chances.

Utilizing AI for Enhanced Personalization & amplify the Impact with automation

AI can take your use of the ConnectionsDataset to the next level by automating the analysis and personalization processes. Here are some tips: 

  1. Automated Analysis: AI analyzes the dataset to identify patterns and insights, like high-value prospects and mutual connections.
  2. Scale Personalization: AI personalizes email content at scale by incorporating insights from the dataset into email templates.
  3. Predictive Analytics: AI uses historical data to predict which prospects are most likely to convert, helping prioritize efforts.
  4. Continuous Learning: AI systems learn from campaign outcomes, refining algorithms to improve future personalization and targeting.

Example Implementation:

An AI-powered email platform integrates with the Connections Dataset, analyzing the dataset to identify key relationships and generating personalized email content. It predicts which prospects will respond positively and continuously refines its personalization algorithms.

Conclusion

Since 2019, over 170 million business connections have been detected, with business connections data available for 38,5 million websites. Last month alone, there were approximately 12 million business connections, and around 57 million over the past year. The Connections Dataset is a goldmine for lead generation companies and those using AI for personalized emails. By providing detailed insights into company relationships, it helps you target high-value prospects, create relevant and engaging email campaigns, and leverage mutual connections for credible engagements. Combined with AI, it automates these processes and achieves personalization at scale, leading to higher engagement rates and better sales outcomes.

Feel free to let us know if you or if you’d like to learn more about it. We’re here to help:)!

AI Adoption and Sector Shifts Through Job Openings Data

July 9, 2024 /

Artificial intelligence is changing the job market, prompting significant shifts in workforce needs across various sectors. By analyzing job postings, investment companies can gain insights into which industries are reducing their hiring for roles likely to be automated. This helps them understand potential revenue impacts and growth opportunities.

Detecting AI Adoption Trends
AI tools are increasingly integrated into business functions, ranging from data analysis to customer service and legal assistance. For example, paralegals, traditionally performing research and document review, are being replaced by AI systems that can quickly and accurately handle these tasks. This trend is highlighted in Nexford University’s article “How Will Artificial Intelligence Affect Jobs 2024-2030,” which underscores the growing use of AI in roles previously performed by humans. Monitoring job postings can reveal decreases in hiring for such roles, indicating a shift towards AI-driven solutions.

Strategic Insights for Investment
Investment companies must stay ahead of market changes to make informed decisions. A decline in job openings for traditional roles, such as customer service representatives or paralegals, in sectors like customer service, sales, and legal services can signal a move towards AI automation. This information is crucial for identifying industries at risk of revenue loss due to a lack of automation foresight, helping investors focus on more promising areas.

For example, companies like Google and Duolingo are already replacing human roles with AI technologies. Google has integrated AI into its customer care and ad sales processes, while Duolingo uses AI for content translation, reducing the need for human contractors.

Economic Impact of AI
The economic implications of AI are substantial. A McKinsey report predicts that AI could add $13 trillion to global economic activity by 2030, primarily through labor substitution and increased innovation. However, this growth comes with job displacement. Monitoring job opening trends helps investment firms gauge which companies and sectors are reducing their workforce due to AI, identifying potential risks and opportunities.

Recent examples include:

Understanding AI adoption through job postings allows investment companies to anticipate market shifts and focus on high-growth sectors. Sectors such as AI development, advanced manufacturing, and healthcare innovation are likely to attract more investment due to their proactive adoption of AI technologies. This foresight helps investors mitigate risks and capitalize on new growth opportunities.

Additional Data from the ADP National Employment Report
The ADP National Employment Report for June 2024 provides a comprehensive overview of job trends. According to the report, private employers added 150,000 jobs in June, marking a slowdown in job creation for the third straight month. “Job growth has been solid, but not broad-based. Had it not been for a rebound in hiring in leisure and hospitality, June would have been a downbeat month,” said Nela Richardson, Chief Economist at ADP​ (ADP Media Center)​.

This data underscores the importance of monitoring employment trends to understand the broader economic impact of AI and inform strategic investment decisions.

The chart titled “ADP Employment: Establishment Size Year-over-Year Percent Change” tracks the year-over-year percentage change in employment across different establishment sizes from 2011 to 2024. 

Here are some key points:

  • Trend Analysis: The chart illustrates fluctuations in employment growth across different establishment sizes over the years. A notable drop is observed around 2020, corresponding with the COVID-19 pandemic’s impact on employment. Post-2020, there is a marked recovery, with larger establishments (500+ employees) showing a more robust recovery compared to smaller establishments.
  • Recent Trends: As of June 2024, the growth rates have stabilized, though smaller establishments (1-19 employees) show slower growth compared to larger establishments. This indicates that larger companies are recovering and possibly investing more in automation and AI technologies, while smaller businesses are facing more challenges.

This chart helps visualize the employment dynamics and how different-sized businesses have been affected over the years, providing valuable context for understanding the broader economic landscape and the impact of AI on employment.

For more detailed insights and statistics, the full ADP Employment Report is available here.

Conclusion

By analyzing job openings data, investment companies can gain valuable insights into AI adoption trends and their impact on various sectors. This approach helps identify industries reducing traditional roles due to AI, enabling better-informed investment decisions. Utilizing datasets like those from PredictLeads can provide the detailed, real-time insights needed to stay ahead of market shifts, mitigate risks, and seize growth opportunities in an AI-driven economy.

  • Job Openings Data: Since 2018, there have been 166 million job openings detected.
  • Data Availability: Job openings data is available for 1.6 million websites.
  • Recent Trends: Last month, there were 5 million job openings, and over the past year, approximately 50 million job openings were recorded globally.
  • Active Job Openings: Currently, there are about 7 million active job openings uncovered by PredictLeads.

These statistics underscore the vast amount of data available to track AI adoption and its effects on the job market, providing investment firms with the necessary tools to make informed decisions.

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