Account-Based Marketing (ABM) focuses on targeting specific companies that are the best fit for your product. Instead of marketing to […]
How to Track Technology Adoption Trends for Account-Based Marketing Read Post »
Understanding companies requires more than basic business information. Today, sales, marketing, and research teams rely on several types of company
Technographic Data vs Firmographic Data Read Post »
Most technographic data providers use similar detection techniques. However, the quality, accuracy, and freshness of the data can vary widely.
How Technographic Data Is Collected: Methods, Sources, and Detection Techniques Read Post »
Competitor hiring is one of the cleanest early signals you can get. Monitoring competitor hiring spikes can help you notice
How to track competitor hiring spikes using structured job data Read Post »
Introduction Identifying when companies expand into new markets sounds straightforward—until you try to track it reliably at scale. Expansion signals
How to Identify Companies Expanding Into New Markets Using Structured News Events Data Read Post »
Most company data explains what a business is, but the sad reality is that very little explains what it is
Job Postings as Alternative Data: Why Hiring Activity Reveals Real Company Intent Read Post »
