Tag: sales

Using PredictLeads + Polytomic to Power GTM Execution (in HubSpot and Salesforce)

Modern go-to-market teams rely on timely data to prioritize accounts, launch targeted campaigns, and coordinate sales and marketing outreach. Yet too often, valuable buying signals get buried in spreadsheets or trapped in data warehouses out of reach for the teams who need them most.

That’s why we’re excited to share how teams can now use Polytomic to ingest PredictLeads data and sync it directly into CRMs like HubSpot and Salesforce which enables faster, more data-driven GTM execution.

Why is this worth checking out? 

PredictLeads provides structured datasets that reveal what companies are doing today and not just who they are. One of the most actionable sources is the Jobs dataset, which includes job openings published by companies across regions, industries, and roles.

This data becomes even more valuable when combined with Polytomic’s no-code integration and sync capabilities. Companies can now ingest and filter PredictLeads datasets inside Polytomic and push enriched company profiles directly into downstream systems such as Salesforce or HubSpot.

The result? GTM teams can identify the right accounts earlier and take action faster + without waiting for engineering teams to build pipelines or sync logic (read – lower cost overall).

Some Examples

Below are specific ways companies are already leveraging PredictLeads + Polytomic to accelerate sales and marketing efforts:

1. Identify Companies Expanding Their Marketing Teams

A B2B marketing automation company can use PredictLeads to track companies hiring for roles like “Head of Demand Generation” or “Growth Marketing Manager” across North America.

Using Polytomic, they can filter the dataset to include only companies hiring in target regions or industries and sync those records to Salesforce with enriched fields like job title, location, and department.

This gives SDRs a live list of companies expanding marketing efforts which often leads to indicators of new technology investment.

2. Prioritize Sales Outreach Based on Engineering Hires

A DevOps platform provider can monitor companies hiring for “DevOps Engineers” or “Platform Engineers.”

When PredictLeads detects these job openings, Polytomic can automatically add these companies to a HubSpot static list, assign them to specific reps, or trigger sequences.

This ensures the sales team is focusing on companies building out the exact functions their product supports.

3. Regional Expansion Tracking

A SaaS company entering the DACH market can use PredictLeads to identify existing accounts or net-new prospects that are hiring in Germany, Austria, or Switzerland & even if the companies are headquartered elsewhere.

Polytomic enables dynamic filtering by job location and continuous syncing of these expansion signals into the CRM.

This allows the GTM team to prioritize outreach to accounts actively expanding into target regions.

4. Surface High-Intent Accounts in Product Categories

A cybersecurity firm can monitor job descriptions for keywords like “SOC2,” “Zero Trust,” or “compliance.”

With PredictLeads, these keyword-based filters can be applied at the job posting level. Polytomic can then transform this insight into CRM data fields and automatically assign these companies to tailored marketing or outbound workflows.

How It Works

  1. Ingest PredictLeads data into Polytomic: Use Polytomic’s UI or API to import PredictLeads datasets, including Jobs, Technologies, News Events, or other signals.
  2. Filter and enrich: Apply filters based on department, location, job title, or keywords. Combine with internal firmographic or historical data.
  3. Sync to your CRM or tool stack: Polytomic allows you to push data to HubSpot, Salesforce, Google Sheets, and many other tools (no code required.)
  4. Activate GTM workflows: Enable automated lead scoring, list assignment, alerts, or outbound triggers based on fresh buying signals.

Bottom Line?

This integration bridges the gap between rich external data and actionable CRM workflows. With PredictLeads and Polytomic, go-to-market teams can:

  • Shorten the time from signal to action
  • Prioritize accounts based on real-time hiring intent
  • Reduce reliance on internal engineering resources
  • Improve campaign targeting and SDR productivity

If your team is already using PredictLeads (or considering it) and wants to enable more automated, intelligent GTM workflows, integrating via Polytomic is a fast and scalable option.

To learn more about setting up the integration, reach out to our team at PredictLeads or visit polytomic.com.

Unlock Business Insights with the 💜Clay + PredictLeads 💜 Integration

The Clay and PredictLeads integration is a game-changer for businesses looking to supercharge their prospecting and enrichment capabilities. This seamless connection enables users to access real-time data about companies, including the latest news, hiring trends, partnerships, and tech stack insights – all within the Clay platform. Whether you’re a sales professional, a recruiter, or an investor, this integration gives you the tools to make data-driven decisions and take actionable steps.

Here’s a step-by-step guide to get started:

Step 1: Register at PredictLeads

To begin, create your PredictLeads account by signing up here. Upon registration, you’ll receive 100 free API calls per month – perfect for getting started.

  • Once your account is set up, navigate to your Dashboard to locate your API Key and API Token.
  • Keep these credentials handy since they’ll be essential for connecting PredictLeads to Clay.

💡 Need more API calls? Reach out to PredictLeads at info@predictleads.com or use this link

Step 2: Add PredictLeads to Clay

Now that you have your API credentials, it’s time to integrate PredictLeads with Clay.

  1. Open Clay and head to Settings > Connections.
  2. In the integration provider search panel, look for PredictLeads.
  3. Click Add Connection.

You’ll be prompted to:

  • Name your connection: Choose a descriptive name for your key.
  • Enter your PredictLeads API credentials: Use your API Key as the username and API Token as the password.

Once saved, Clay will generate a secure PredictLeads connection for you. 🎉

Step 3: Create a Workspace in Clay

With PredictLeads now connected, it’s time to build your workspace.

  1. Create a new workspace in Clay – > this is where you’ll manage the domains you want to enrich.
  2. You can either:
    • Import domains directly from your computer or CRM, or
    • Search for companies directly within Clay.
    • And more… It’s Clay, so you know they got you covered 😉

Step 4: Enrich Your Data with PredictLeads

Once your domains are added, it’s time to enrich them using PredictLeads’ datasets.

  1. Select the domains you want to enrich.
  2. Search for PredictLeads in the enrichment panel.
  3. Choose the datasets that suit your needs:
    • Find Most Recent News: Stay updated on product launches, funding rounds, or acquisitions.
    • Analyze Tech Stack: Gain insights into a company’s frequently mentioned technologies.
    • Find Open Jobs: Uncover hiring trends and identify growth areas.
    • Find Connections: Discover vendors, customers, and investors linked to a company.
  1. Configure your inputs and let PredictLeads do the magic.

Managing API Calls

Each enrichment will consume PredictLeads API calls, so keep an eye on your usage here

For additional API capacity, contact PredictLeads at info@predictleads.com.

Why Use the Clay + PredictLeads Integration?

This integration streamlines the process of gathering actionable insights. With just a few clicks, you can:

  • Personalize your outreach with relevant news.
  • Stay ahead of competitors by analyzing hiring trends and tech stacks .
  • Strengthen pitches with verified customer or vendor connections.

Whether you’re looking to close deals faster, identify investment opportunities, or build stronger partnerships, the Clay + PredictLeads integration is your ultimate tool.

🎯 Ready to try it out? Start by registering at PredictLeads and connecting it to your Clay account. Let us know if you have any questions – We’re happy to help 💜 💪

Happy enrichments! 🚀

Boost Your Lead Generation and Email Campaigns with Connections Dataset

Hey everyone!

In sales, finding and engaging the right prospects can feel like searching for a needle in a haystack. Sending non personalized outreach is just a thing of the past and companies offering sales solutions are looking into data to add that personalized touch that increases those reply rates that we all like.

Job Openings Dataset as well as the News Events Dataset are incredibly useful and widely adopted for uncovering new leads and improving sales outreach. However, there is a unique dataset that is gaining significant attention. This dataset, which is not yet widely used due to its limited availability, holds great potential for transforming sales strategies. Here is why:

We all know that companies like to put logos of other companies they work with, on their website to gain credibility. Since those logos are often not backlinked, PredictLeads has built an image recognition system that connects these logos with company domain names. By checking the company’s Case studies pages, testimonials, “Our customers” sections and more allows PredictLeads systems to identify them as customers, partners, vendors, sponsors and more.


Here’s a quick rundown of how the Connections Dataset can revolutionize your sales efforts and how it’s used to target High-Value Prospects.

Identifying and Prioritizing Key Prospects

First up, let’s talk about finding those high-value prospects. With the Connections Dataset, you can pinpoint companies that already have significant relationships with your existing clients or partners. This means they’re more likely to convert because there’s already some trust and relevance built in.

How to Do It:

  1. Analyze Data: Dive into the Connections Dataset to find companies that share multiple connections with your current network.
  2. Prioritize Prospects: Rank these companies based on the number and quality of shared connections.
  3. Sales Outreach: Focus your efforts on these high-value prospects. Make sure to highlight the mutual connections and the benefits of joining an established network.

Example: A SaaS company finds that several of its clients are partners with a leading industry player. By targeting this player and emphasizing the mutual benefits, they can craft a top notch outreach that’s hard to ignore.

Next, let’s make your emails shine

Personalized outreach campaigns are the way to go because they address the specific needs of each recipient. By referencing the target company’s partnerships or integrations, your emails can be way more relevant and engaging.

How to Do It:

  1. Gather Insights: Use the Connections Dataset to get detailed insights into the target company’s partnerships and integrations.
  2. Personalize Emails: Craft email content that references these relationships, making it super relevant.
  3. Automate Personalization: Use AI tools to scale this personalization process, ensuring each email is tailored to the recipient’s context.

Example: An AI-powered email platform identifies a potential client’s recent partnership with an e-commerce platform like Shopify. They send a personalized email campaign highlighting success stories of similar clients who benefited from this integration. Boom -> relevance and appeal.

Warm Introductions through Mutual Connections

Finally, let’s talk about using mutual connections for warm introductions. These can significantly boost your chances of successful engagement. The Connections Dataset can help you leverage existing relationships to approach leads with more trust and credibility.

How to Do It:

  1. Map Networks: Use the ConnectionsDataset to map out mutual connections between your company and target leads.
  2. Request Introductions: Reach out to these mutual connections for warm introductions, explaining the mutual benefits.
  3. Follow-Up Strategy: Develop a follow-up strategy that leverages the credibility of the mutual connection.

Example: A lead generation company finds that one of its key clients is also a partner of a high-value prospect. They request an introduction from the key client, who provides a warm referral, significantly improving engagement chances.

Utilizing AI for Enhanced Personalization & amplify the Impact with automation

AI can take your use of the ConnectionsDataset to the next level by automating the analysis and personalization processes. Here are some tips: 

  1. Automated Analysis: AI analyzes the dataset to identify patterns and insights, like high-value prospects and mutual connections.
  2. Scale Personalization: AI personalizes email content at scale by incorporating insights from the dataset into email templates.
  3. Predictive Analytics: AI uses historical data to predict which prospects are most likely to convert, helping prioritize efforts.
  4. Continuous Learning: AI systems learn from campaign outcomes, refining algorithms to improve future personalization and targeting.

Example Implementation:

An AI-powered email platform integrates with the Connections Dataset, analyzing the dataset to identify key relationships and generating personalized email content. It predicts which prospects will respond positively and continuously refines its personalization algorithms.

Conclusion

Since 2019, over 170 million business connections have been detected, with business connections data available for 38,5 million websites. Last month alone, there were approximately 12 million business connections, and around 57 million over the past year. The Connections Dataset is a goldmine for lead generation companies and those using AI for personalized emails. By providing detailed insights into company relationships, it helps you target high-value prospects, create relevant and engaging email campaigns, and leverage mutual connections for credible engagements. Combined with AI, it automates these processes and achieves personalization at scale, leading to higher engagement rates and better sales outcomes.

Feel free to let us know if you or if you’d like to learn more about it. We’re here to help:)!

💜 Supercharge Your Sales Career: 1,000 New Opportunities Await! 💜

Hey everyone! 👋

We’ve got some exciting news for all you sales pros out there. Our team at PredictLeads has put together a list of 1,000 sales job openings.

We’re sharing it with you in a Google Sheet right here: 
https://lnkd.in/dn7xiqCB

This list isn’t just any list. It’s especially useful for people selling LushaSalesforceLinkedIn Sales NavigatorHubSpotSalesIntel.ioLeadGenius, and other sales tools.

Here’s why you might find it handy:

  • See which companies are hiring for sales roles and might be interested in what you’re selling.
  • Use the data to make your marketing efforts more specific and effective.
  • Spot hiring trends that could lead to new opportunities for your business.

What can you expect in the shared file:

  • Job openings Title
  • Website domain 
  • Company Ticker 
  • Companies Meta Description 
  • & Much more

And if you’re really into data, we’ve got something special for you. We have a massive database with over 157 million job listings.
You can dive into this data or use our API to get the insights you need directly.

We’re making a new list of job openings perfect for people at big companies like PwCEYKPMG, and Accenture. Want to find a great role? Let us know what you’re looking for.

Got questions or want more info? Email us at info@predictleads.com 

💜 Stay awesome!💜

Introducing Key Customer Data

PredictLeads now provides four main datasets. News Events, Hiring Intent, Technologies and Key Customer data.

Key Customer data is our newest addition. As the name implies it provides key customer data for a given company. Eg. who are their customers, partners, sponsors, vendors, investors etc. We’re able to get this data by searching through news articles, blogs, case-studies pages, testimonials, “Our customer” sections and more.

We go as far as to use image recognition to connect a logo on a given website to a domain name it belongs to.

Key Customer data is served via clean APIs, with same structure as our other three endpoints. We follow best practices from jsonapi.org.

Besides using APIs data can also be provided via Flat Files or Webhooks.

If you’re interested in checking it out simply sign up here: https://predictleads.com/sign_up and you’ll find an API key in the settings.

Documentation for the Key Customer data can be found here: https://predictleads.com/docs/#connections

For more details please reach out to founders@predictleads.com and we’ll be happy to help!

Cheers, Roq

Native Salesforce App

We’re excited to share we’ve started working on a much requested native Salesforce app and plan to launch it on Saleforce AppExchange in November 2019.

It will include enriching your target accounts with Job Openings data, News Events data, Technologies data and Business Connections (partners, clients, vendors …).

It will include functionality our Discovery endpoint provides. It will allow you to perform searches like:

  • show me all the companies that use Slack and have signed Inc. 5000 clients in the past month
  • show companies that are hiring for Marketing and are already working with one of our clients
  • show companies that launched mobile apps and received funding in the past year
  • show companies that will expand offices to Tampa, Florida in 2020

Above questions are just some of the questions we received from prospects who wanted to use our data but since they did not have engineers available who would integrate with our API endpoints the conversations stopped there.

As questions pilled up over the months and years we now decided it is finally time to start integrating with platforms like Salesforce AppExchange. Soon other platforms will follow.

If you’re interested in knowing more or are wondering if we can help you answer your business questions please contact us at founders@predictleads.com.

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