Tag: sales triggers

Company intelligence data in your Sales enablement platform

You’re already aware that the more insights and data you have on your prospects, the better. Exactly how could you take advantage of this data and how could it be integrated into your sales enablement platform?

Sales enablement platforms are without a doubt incredibly valuable to sales teams. They have endless use cases as illustrated in the “SalesTech Landscape” below – such as engaging clients with smart messaging tools, improving productivity with easy to use sales resources, identifying leads and scoring them, and of course, the CRM that helps you stay on top of customers and prospects.

In the CRM, all the information you have on your customers should be tracked, which can be made manually by the SDR itself or automated using a 3rd party system. Data like company name, contact information and demographics is usually logged into the CRM and creates a long lead list of prospects. For sales teams to become successful they usually need more information than this. Here’s how sales intelligence like company intelligence data can enrich sales enablement platforms and improve the performance of SDRs using it:

Personalized Outreach

All SDRs have heard the importance of being personal. No prospect wants to listen to some robot pitching their idea without knowing a single thing about them, their company or understanding what value their product can give them.  

PredictLeads can provide insights to increase Personalization such as: 

  • News Events alerts like “Company X receives Y Award” can give you an icebreaker to open up the conversation by congratulating them and letting them know you did your homework. 
  • Key Customers data insights can help you identify if you and the customer share the same partners or clients to build familiarity and trust. 

Sales Triggers

Imagine you have this very long list of leads in your CRM. You start making phone calls from the top but cannot seem to move the deal forward even though you’re having great rapport with prospects. The most likely reason is you’re not reaching out to the right prospects, the ones that are in the buy mode. Companies are not always looking to invest in products for many reasons. Maybe they’re already satisfied with what they have, or they don’t  currently have the budget to invest in new software or the product that you’re selling. With sales triggers you can identify companies with signals indicative of growth – meaning the company is more likely to invest. 

Examples of Sales Triggers PredictLeads provide are: 

  • Company signs new client.
  • Company launches new product. 
  • Company received financing.
  • Company increases headcount. 
  • Company made a new integration. 
  • Company expands facilities.

Targeting Leads

When sourcing for leads, most CRMs provides search functions with filters that help you target the right prospects. With more company data you can advance these search filters to create a more targeted approach. The more filters you can use, the better you can target prospects matching your ideal target persona.

How PredictLeads data can be used as filters for Targeting: 

  • Technologies used in the company can help you identify prospects that are more likely to have an interest in buying your product. For example, if you’re selling a Salesforce extension product you’d want to target companies that are actually using Salesforce. 
  • Companies Hiring for X category, if you’re selling a Marketing automation product you can filter companies hiring for Marketing category as they’re more likely to have a need for your product. 

These are just a few examples on how company intelligence data can be integrated into your CRM or other sales enablement tools, and I’m sure there are hundreds more creative ways. One thing is for certain though – sales teams will benefit from using this data, because it’ll be doing all the research for them. This means that they can focus on what brings them most value – selling.

Fanny

Introducing Key Customer Data

PredictLeads now provides four main datasets. News Events, Hiring Intent, Technologies and Key Customer data.

Key Customer data is our newest addition. As the name implies it provides key customer data for a given company. Eg. who are their customers, partners, sponsors, vendors, investors etc. We’re able to get this data by searching through news articles, blogs, case-studies pages, testimonials, “Our customer” sections and more.

We go as far as to use image recognition to connect a logo on a given website to a domain name it belongs to.

Key Customer data is served via clean APIs, with same structure as our other three endpoints. We follow best practices from jsonapi.org.

Besides using APIs data can also be provided via Flat Files or Webhooks.

If you’re interested in checking it out simply sign up here: https://predictleads.com/sign_up and you’ll find an API key in the settings.

Documentation for the Key Customer data can be found here: https://predictleads.com/docs/#connections

For more details please reach out to founders@predictleads.com and we’ll be happy to help!

Cheers, Roq

Leveraging Hiring Intent

When companies are hiring for categories such as Marketing, Sales, Financing … companies are normally in good shape to invest in new solutions that would aid them in these areas. So if you’re trying to find a segment of companies that would fit your product? Don’t overlook the hiring intent data!

Hiring intent indicates first off if a company is in good shape and in buying mode. If they are hiring for many positions this is a good sign they are in position to spend money. Specific job titles / job categories indicate what kind of area they are currently investing in. Are they hiring for SDRs, HR managers, iOS developers, Support agents … ? Each of these indicate they might be in need of a new HR system, TalkDesk software, offshore dev, Sales enablement software, Marketing analytics system …

Inside a job description one can also find expertise companies are searching for like: Content Marketing, Lead Nurturing, eCommerce Dev,  …

Job openings also include information about what kind of techniques a company is exercising. For example on could find keywords such as: Kanban, Scrum, Metrics Driven, Customer Success, Social Media, Sales Prospecting … and can help identify more forward thinking prospects that are more open to new solutions.

Inevitably job openings also include location. So if you would analyze a large company with many subsidiaries one could identify which regions they are currently investing in. Do they have 27 jobs open for an office in Hong Kong and 1 position open in France? Are they hiring for 12 SDRs in Utah and have 5 jobs open in New York -> this can help focus your efforts to promote your solution to the right subsidiary.

One of the good indicators is also job type. Is company offering Full-time, Part-time job or a Remote job possibility? For example your solution provides outsourced blog writing. Companies searching for part-time blog writers with a possibility of a remote work should prove to be a great fit. Thanks to job opening data you are able to figure this out and spend more time with highly qualified prospects.

You can combine hiring intent with other technographic data ie.: find companies using SalesForce, HubSpot, Tableau, AutoCad … & at the same time hiring for Marketing. These combinations can prove to be really powerful & help you pin point the target segment with laser like accuracy.

Happy selling!

Cheers, Roq

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