Category: Sales Triggers

Leveraging Hiring Intent

When companies are hiring for categories such as Marketing, Sales, Financing … companies are normally in good shape to invest in new solutions that would aid them in these areas. So if you’re trying to find a segment of companies that would fit your product? Don’t overlook the hiring intent data! Hiring intent indicates first […]


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8 Sales Triggers Stats That Will Make You a Believer

By now you have probably already heard of sales triggers or trigger event selling. Maybe you even went as far as setting up a Google Alerts system to track specific keywords or accounts. But do you actually use that information in conversations with your prospects or customers? As we’ve discovered from our interviews with customers […]


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How to benefit from trigger events?

John Barrows (jbarrows.com) said recently in a SalesHacker conference that if there is one thing a sales rep needs to do when reaching out is to start each call by providing a reason for contact. They need to be relevant to open up a conversation with a prospect. In this article we’ll share 6 examples […]


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Timing & selling

Craig Elias divided the sales cycle in his book Shift! the following way: 1. Status Quo Prospect is happy with their current process you are trying to optimize. 2. Window of Dissatisfaction Prospect is unhappy with their current solution but is not yet searching for alternatives. 3. Searching Alternatives Prospect is currently searching for alternatives. […]


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