Category: Competitive Intelligence (Page 4 of 5)

The Untold Story of Data Analytics in Boosting B2B Marketing

March 25, 2024 /

Data analytics B2B marketing PredictLeads is reshaping how companies engage customers in today’s digital landscape. With the rise of AI and big data, marketers no longer rely on guesswork — they leverage actionable insights from datasets like job openings to anticipate industry shifts, personalize campaigns, and drive higher engagement.

AI’s not just about making tasks easier – it’s about making marketing smarter!
Picture this: AI dives into job opening data and picks up on which industries are booming and what skills are in demand. This goldmine of info helps marketers craft campaigns that hit RIGHT WHERE THEY NEED TO.

The real magic of AI in marketing? Personalization. AI spots patterns in how users behave and what they like, so messages can be tailored just for them. No more spammy, one-size-fits-all ads. It’s all about sending the right message, to the right person, at the right time.

Predictive analytics is another ace up AI’s sleeve. By looking at trends, like which job sectors are heating up, AI can predict where the market’s headed. This means businesses can adjust their strategies on the fly, staying ahead of the curve instead of playing catch-up.

But, it’s not all smooth sailing. With great data comes great responsibility. Issues like data privacy and ethical AI use are “kinda” big. Plus, the success of AI-driven marketing hinges on the data’s quality.

In a nutshell, as AI tech evolves, its role in marketing only gets juicier. It’s all about digging into data-driven insights and riding the wave of personalized marketing. But, it’s crucial to play it smart and ethical. Get it right, and AI won’t just be a tool
>> it’ll be your competitive edge in nailing customer engagement.<<

At the World Economic Forum’s Growth Summit, economist Richard Baldwin made a great point: “AI won’t take your job IF YOU KNOW HOW TO USE IT.” Add some Good Data into the equation, and you’re golden. 🥇

Interested in seeing how PredictLeads’ Job Openings datasets can revolutionize your marketing and sales? We’d love to chat!

Reach out at info@predictleads.com for more info. 💜

PredictLeads job openings dataset for B2B marketing campaigns
How Hiring & Tech B2B Sales Signals Help Close More B2B Deals?
What Summer BBQs Can Teach Us About Reading B2B Buying Signals
Boost Your Lead Generation and Email Campaigns with Connections Dataset

Case Study: InReach Ventures & PredictLeads

October 12, 2021 /

InReach Ventures uses technology to help scale venture capital. They make investments in early stage startups throughout Europe. They built their own proprietary software and developed a new model of investing. This helps them discover and invest in the most promising startups.

There’s a few major data challenges VC’s often face. These include data quality and the time, effort, and cost it takes to acquire or crawl data.

Here is a short interview with Ben Smith, the Co-Founder / Partner / CTO of InReach Ventures. It explains how PredictLeads company intelligence data helps InReach Ventures. This assists them in discovering new companies and tracking growth signals for companies of interest.

How do you identify growing companies?

“InReach combines data from lots of different data sources. Some of that is around signals on how a company is performing like PredictLeads data. This helps us to find startups from all over Europe. This data, along with other types, allows us to look at how companies are growing. We can see whether they’re growing their team, getting new customers, or forming new business connections. In addition, we see if they’re partnering with different companies. “

PredictLeads
Venture capital growth driven by PredictLeads data

Are there any specifics on how PredictLeads data is being used?

“With job postings in particular, outside the general idea that a company is growing positively, it gives us an idea whether there is real substance behind a company. Seeing that a company has a product and engineering DNA and are looking to invest more in it is a positive.”

What challenges were you able to overcome with PredictLeads data?

“It’s all about how best we leverage our own product and engineering resources. It involves the InReach team focusing on what we’re good at. Meanwhile, we work with partners that are better than us in certain areas. This is an important point of leverage.”

Why did you decide to subscribe to PredictLeads data?

“PredictLeads helped us by doing some of the work that we had always planned. However, we had never been able to prioritize it. They assist in finding news events around a particular company. Identifying company customers through logos/connections is really interesting for us. And, it’s something that takes significant time and effort to get right.”

What’s your view on the VC industry using data and what are the biggest challenges on the horizon in the industry?

“The value of data, machine learning, and a data-driven approach to capital is an ever-growing trend. The point of venture capital is to fund innovation. However, how much innovation is happening in venture capital in the past 10 years is very limited. I think there is a change now. Data and software are being seen as a way for venture firms to innovate their model.

The issue that traditional VC firms first face is cultural. At their core, they are not a technology firm but a professional services organization. Where we think we have an advantage is that we started as a technology, product, and engineering organization. Thus, we take a very data-driven approach to venture capital. That’s where we think we will long term hold the advantage.

We started doing this earlier. Traditional venture capital will start to utilize data over time, but they are not tech or engineering organizations at their core. Short term, data and tech will play a broader role. This occurs as the whole industry starts using them. It’s becoming more of a buzz as data demand increases.”

What are some of the trends in Venture Capital?

“My co-founder and Investment Partner Roberto laid out the data trend in VC well in his blog post: The Full Stack Venture Capitalist“

How do you see PredictLeads to help you achieve your long term goals?

“Two things PredictLeads does and will continue to do is help us discover that a startup exists in the first place. Then it tells us whether there’s something interesting happening that we might want to talk to them about.”

PredictLeads’ Mission: Turning Data Into Growth
How Blueprint Supercharges Sales with PredictLeads Data
The Billion-Dollar Clues Hiding in The Right Blend of Company Data

Company Intelligence Data in Your Sales Enablement Platform

January 25, 2021 /

Sales enablement platforms are only as powerful as the data that fuels them. The more context and insights you have on prospects, the better your chances of engaging the right buyers, at the right time, with the right message.

But here’s the challenge: most CRMs still rely heavily on static lead lists. Company name, contact info, and a few demographics are entered manually or pulled from third-party systems. That’s useful, but it’s not enough to win competitive B2B deals.

What separates good sales teams from great ones is company intelligence data — fresh, dynamic signals that reveal when a prospect is in buying mode, which technologies they use, and how their business is evolving.

Why Sales Enablement Platforms Need Enrichment

Modern sales enablement tools already cover a wide range of use cases — from client engagement and messaging to productivity workflows, lead scoring, and customer relationship management (CRM). But without enriched intelligence, they leave SDRs guessing.

Integrating real-time company data into these platforms transforms them into proactive sales engines, helping teams:

  • Personalize outreach with timely insights
  • Spot and act on sales triggers faster
  • Target accounts that fit their ICP with precision

Let’s break down how.

Personalized Outreach: Relevance That Resonates

Every SDR knows personalization is key. Yet most outreach still feels generic. Why? Because teams lack the depth of data needed to connect with prospects on a meaningful level.

How PredictLeads helps:

  • News Events: Alerts like “Company X receives Y award” or “Company Z expands into Europe” give SDRs instant conversation starters. Congratulate them, show awareness, and stand out.
  • Key Customer Data: Identify shared partners, vendors, or clients to build credibility and trust from the first touchpoint.

This is personalization powered by intelligence — not guesswork.

Sales Triggers: Spotting Buying Intent Early

A long list of leads is useless if none of them are ready to buy. Companies don’t purchase continuously; timing is everything. That’s where sales triggers come in.

Signals PredictLeads surfaces:

  • Signing new clients (expansion momentum)
  • Launching new products (budget reallocation)
  • Receiving fresh financing (capital to invest)
  • Rapid headcount growth (new tools needed)
  • New integrations (ecosystem alignment)
  • Facility expansions (scaling operations)

These triggers highlight when a company is in growth mode — and therefore more likely to invest. SDRs can focus energy where deals are most likely to close.

Targeting Leads: Going Beyond Firmographics

Most CRMs allow basic filtering by industry, location, or company size. Useful, but blunt. Company intelligence data takes targeting to the next level.

How PredictLeads data improves targeting:

  • Technology Stack Detection: Selling a Salesforce extension? Filter only for companies actually using Salesforce.
  • Hiring Signals: Pitching a marketing automation tool? Target companies currently hiring marketing roles — clear evidence of a growing need.

The result is a more surgical approach to building lead lists, ensuring SDRs spend time on accounts that actually match their ICP.

The Bottom Line

Static data can only take sales teams so far. To stand out in today’s crowded B2B landscape, sales enablement platforms must be powered by real-time company intelligence data.

With PredictLeads, SDRs no longer waste hours on research or cold leads. Instead, they get actionable insights, sharpen their targeting, and spend more time on what matters most — selling.

Because the best sales strategy isn’t just about more leads.
It’s about the right leads, at the right time, with the right context.

Boost Your Lead Generation and Email Campaigns with Connections Dataset
What Summer BBQs Can Teach Us About Reading B2B Buying Signals
8 Sales Triggers Stats That Will Make You a Believer

Hiring Intent Data During the Pandemic: What the Numbers Reveal

May 28, 2020 /

At PredictLeads, we analyzed hiring intent data for 5,000 US-based companies across multiple sectors to understand how the pandemic reshaped workforce demand. Our goal: to see how hiring intent correlated with the economic consequences of Covid-19.

By March 19, 2020, the first US states had entered lockdown. Within a month, more than 90% of the US population was under some form of restriction. This unprecedented pause in business activity left a visible mark on job openings across industries.

Below, we highlight how three sectors—Information Technology, Consumer Discretionary, and Industrials—were affected during this period.

Information Technology: From Growth to Contraction

Our hiring intent data shows a sharp decline in IT job openings starting March 25, 2020, when nearly 20,000 positions were slashed in a single day.

  • March: The US unemployment rate rose from 3.8% to 4.5%. In the IT sector, job openings fell by 6.8%, with 47,000 listings removed in the final week of the month alone.
  • April: Unemployment skyrocketed to 14.4%, coinciding with an additional 70,000 IT job openings withdrawn—a 12.8% monthly drop.
  • May: Another 51,000 openings disappeared between May 1–28. If job listings correlated directly with unemployment, this trend suggested a further rise to nearly 21% unemployment by month’s end.

By late May, IT hiring intent had decreased by 10.1% compared to pre-lockdown levels.

Industries included: software & services, computer hardware, IT services.

Consumer Discretionary: Non-Essentials Hit Hard

The Consumer Discretionary sector—covering leisure products, entertainment, restaurants, and non-essential retail—experienced similar declines.

As lockdowns spread, demand for non-essential goods and services plummeted. Our hiring intent data showed clear contraction, with companies scaling back recruitment or freezing headcount entirely.

Industrials: Construction & Manufacturing Slowdown

The Industrials sector, encompassing companies producing finished goods for construction and manufacturing, also saw sharp drops in job listings.

Factory closures, supply chain disruptions, and uncertainty around demand caused many businesses to reduce or suspend hiring, further compounding economic strain.

Why Hiring Intent Data Matters

The pandemic highlighted just how valuable hiring intent data can be in understanding broader market shifts:

  • Leading indicator of economic health: Job postings often decline before official unemployment numbers rise.
  • Sector-specific insights: Not all industries react equally—tracking hiring intent helps pinpoint where growth or contraction is happening first.
  • Strategic decisions: For sales, recruiting, and investment teams, knowing where companies are still hiring versus cutting back provides a competitive advantage.

Conclusion

Covid-19 created one of the fastest and deepest shocks to hiring intent data in modern history. IT, Consumer Discretionary, and Industrials all saw major declines as businesses adapted to uncertainty and lockdown measures.

For companies, analysts, and investors, monitoring hiring intent signals provides a forward-looking view into market resilience—or vulnerability.

👉 If you’d like to explore more detailed hiring datasets, check out our PredictLeads APIs or reach out at sales@predictleads.com

How Hiring & Tech B2B Sales Signals Help Close More B2B Deals?
Leveraging Hiring Intent
AI Adoption and Sector Shifts Through Job Openings Data

Introducing Key Customer Data

April 16, 2020 /

Introducing PredictLeads’ Key Customer Data API

PredictLeads is excited to announce the launch of Key Customer Data, our newest dataset designed to give sales, marketing, and investment teams unprecedented insight into a company’s ecosystem of relationships.

With this addition, PredictLeads now offers four core datasets:

  • News Events – real-time monitoring of company activity and mentions
  • Hiring Intent – job postings and recruitment signals to reveal growth plans
  • Technologies – up-to-date technology stacks powering companies
  • Key Customer Data – detailed insights into customers, partners, sponsors, vendors, investors, and more

What Is Key Customer Data?

As the name suggests, Key Customer Data identifies who a company is doing business with. This includes:

  • Customers and clients
  • Strategic partners and sponsors
  • Vendors and suppliers
  • Investors and portfolio companies

We extract this information from multiple trusted sources, such as:

  • Case study pages and client success stories
  • Testimonial and “Our Customers” sections on websites

To go even further, we use image recognition technology to connect logos found on websites to the correct company domain. This ensures accuracy and enables you to quickly map out real customer relationships.

Why Company Data Such As Key Customers Matters

Key Customer Data helps answer questions like:

  • Which companies are using my competitor’s product?
  • Who are the top sponsors or partners of a given business?
  • What vendors or suppliers does a target company rely on?
  • Which portfolio companies does a VC firm back?

With this intelligence, teams can:

  • Generate higher-quality leads by targeting companies with proven buying signals
  • Refine account-based marketing (ABM) strategies with more context on relationships
  • Support competitive intelligence by tracking who is working with whom
  • Accelerate partnership development by identifying relevant ecosystems

Clean, Developer-Friendly APIs

Like our other endpoints, Key Customer Data is delivered through clean, modern APIs following the JSON:API specification.

You can also access the data via:

  • Flat Files – ideal for bulk delivery
  • Webhooks – for real-time updates and integrations

Our APIs are designed for easy integration into CRMs, sales intelligence platforms, and data workflows, making it simple to enrich company profiles and enhance decision-making.

Getting Started

Ready to explore the new dataset? Getting started is simple:

  1. Sign up here: https://predictleads.com/sign_up
  2. Access your API key directly in your account settings
  3. Explore the documentation for Key Customer Data here: https://predictleads.com/docs/#connections

For further details or custom requirements, contact us at sales@predictleads.com and our team will be happy to help.

Final Thoughts

At PredictLeads, we believe the future of B2B sales and marketing lies in data-driven decision-making. With the addition of Key Customer Data to our product suite, companies can now unlock a clearer, more accurate picture of business relationships worldwide.

Start enriching your workflows today and discover how Key Customer Data can give your team the competitive edge.

Cheers,
PredictLeads Team

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