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Company Intelligence Data in Your Sales Enablement Platform

Sales enablement platforms are only as powerful as the data that fuels them. The more context and insights you have on prospects, the better your chances of engaging the right buyers, at the right time, with the right message.

But here’s the challenge: most CRMs still rely heavily on static lead lists. Company name, contact info, and a few demographics are entered manually or pulled from third-party systems. That’s useful, but it’s not enough to win competitive B2B deals.

What separates good sales teams from great ones is company intelligence data — fresh, dynamic signals that reveal when a prospect is in buying mode, which technologies they use, and how their business is evolving.

Why Sales Enablement Platforms Need Enrichment

Modern sales enablement tools already cover a wide range of use cases — from client engagement and messaging to productivity workflows, lead scoring, and customer relationship management (CRM). But without enriched intelligence, they leave SDRs guessing.

Integrating real-time company data into these platforms transforms them into proactive sales engines, helping teams:

  • Personalize outreach with timely insights
  • Spot and act on sales triggers faster
  • Target accounts that fit their ICP with precision

Let’s break down how.


Personalized Outreach: Relevance That Resonates

Every SDR knows personalization is key. Yet most outreach still feels generic. Why? Because teams lack the depth of data needed to connect with prospects on a meaningful level.

How PredictLeads helps:

  • News Events: Alerts like “Company X receives Y award” or “Company Z expands into Europe” give SDRs instant conversation starters. Congratulate them, show awareness, and stand out.
  • Key Customer Data: Identify shared partners, vendors, or clients to build credibility and trust from the first touchpoint.

This is personalization powered by intelligence — not guesswork.


Sales Triggers: Spotting Buying Intent Early

A long list of leads is useless if none of them are ready to buy. Companies don’t purchase continuously; timing is everything. That’s where sales triggers come in.

Signals PredictLeads surfaces:

  • Signing new clients (expansion momentum)
  • Launching new products (budget reallocation)
  • Receiving fresh financing (capital to invest)
  • Rapid headcount growth (new tools needed)
  • New integrations (ecosystem alignment)
  • Facility expansions (scaling operations)

These triggers highlight when a company is in growth mode — and therefore more likely to invest. SDRs can focus energy where deals are most likely to close.


Targeting Leads: Going Beyond Firmographics

Most CRMs allow basic filtering by industry, location, or company size. Useful, but blunt. Company intelligence data takes targeting to the next level.

How PredictLeads data improves targeting:

  • Technology Stack Detection: Selling a Salesforce extension? Filter only for companies actually using Salesforce.
  • Hiring Signals: Pitching a marketing automation tool? Target companies currently hiring marketing roles — clear evidence of a growing need.

The result is a more surgical approach to building lead lists, ensuring SDRs spend time on accounts that actually match their ICP.


The Bottom Line

Static data can only take sales teams so far. To stand out in today’s crowded B2B landscape, sales enablement platforms must be powered by real-time company intelligence data.

With PredictLeads, SDRs no longer waste hours on research or cold leads. Instead, they get actionable insights, sharpen their targeting, and spend more time on what matters most — selling.

Because the best sales strategy isn’t just about more leads.
It’s about the right leads, at the right time, with the right context.

Hiring Intent Data During the Pandemic: What the Numbers Reveal

At PredictLeads, we analyzed hiring intent data for 5,000 US-based companies across multiple sectors to understand how the pandemic reshaped workforce demand. Our goal: to see how hiring intent correlated with the economic consequences of Covid-19.

By March 19, 2020, the first US states had entered lockdown. Within a month, more than 90% of the US population was under some form of restriction. This unprecedented pause in business activity left a visible mark on job openings across industries.

Below, we highlight how three sectors—Information Technology, Consumer Discretionary, and Industrials—were affected during this period.

Information Technology: From Growth to Contraction

Our hiring intent data shows a sharp decline in IT job openings starting March 25, 2020, when nearly 20,000 positions were slashed in a single day.

  • March: The US unemployment rate rose from 3.8% to 4.5%. In the IT sector, job openings fell by 6.8%, with 47,000 listings removed in the final week of the month alone.
  • April: Unemployment skyrocketed to 14.4%, coinciding with an additional 70,000 IT job openings withdrawn—a 12.8% monthly drop.
  • May: Another 51,000 openings disappeared between May 1–28. If job listings correlated directly with unemployment, this trend suggested a further rise to nearly 21% unemployment by month’s end.

By late May, IT hiring intent had decreased by 10.1% compared to pre-lockdown levels.

Industries included: software & services, computer hardware, IT services.

Consumer Discretionary: Non-Essentials Hit Hard

The Consumer Discretionary sector—covering leisure products, entertainment, restaurants, and non-essential retail—experienced similar declines.

As lockdowns spread, demand for non-essential goods and services plummeted. Our hiring intent data showed clear contraction, with companies scaling back recruitment or freezing headcount entirely.

Industrials: Construction & Manufacturing Slowdown

The Industrials sector, encompassing companies producing finished goods for construction and manufacturing, also saw sharp drops in job listings.

Factory closures, supply chain disruptions, and uncertainty around demand caused many businesses to reduce or suspend hiring, further compounding economic strain.

Why Hiring Intent Data Matters

The pandemic highlighted just how valuable hiring intent data can be in understanding broader market shifts:

  • Leading indicator of economic health: Job postings often decline before official unemployment numbers rise.
  • Sector-specific insights: Not all industries react equally—tracking hiring intent helps pinpoint where growth or contraction is happening first.
  • Strategic decisions: For sales, recruiting, and investment teams, knowing where companies are still hiring versus cutting back provides a competitive advantage.

Conclusion

Covid-19 created one of the fastest and deepest shocks to hiring intent data in modern history. IT, Consumer Discretionary, and Industrials all saw major declines as businesses adapted to uncertainty and lockdown measures.

For companies, analysts, and investors, monitoring hiring intent signals provides a forward-looking view into market resilience—or vulnerability.

👉 If you’d like to explore more detailed hiring datasets, check out our PredictLeads APIs or reach out at sales@predictleads.com

Introducing Key Customer Data

Introducing PredictLeads’ Key Customer Data API

PredictLeads is excited to announce the launch of Key Customer Data, our newest dataset designed to give sales, marketing, and investment teams unprecedented insight into a company’s ecosystem of relationships.

With this addition, PredictLeads now offers four core datasets:

  • News Events – real-time monitoring of company activity and mentions
  • Hiring Intent – job postings and recruitment signals to reveal growth plans
  • Technologies – up-to-date technology stacks powering companies
  • Key Customer Data – detailed insights into customers, partners, sponsors, vendors, investors, and more

What Is Key Customer Data?

As the name suggests, Key Customer Data identifies who a company is doing business with. This includes:

  • Customers and clients
  • Strategic partners and sponsors
  • Vendors and suppliers
  • Investors and portfolio companies

We extract this information from multiple trusted sources, such as:

  • Case study pages and client success stories
  • Testimonial and “Our Customers” sections on websites

To go even further, we use image recognition technology to connect logos found on websites to the correct company domain. This ensures accuracy and enables you to quickly map out real customer relationships.


Why Company Data Such As Key Customers Matters

Key Customer Data helps answer questions like:

  • Which companies are using my competitor’s product?
  • Who are the top sponsors or partners of a given business?
  • What vendors or suppliers does a target company rely on?
  • Which portfolio companies does a VC firm back?

With this intelligence, teams can:

  • Generate higher-quality leads by targeting companies with proven buying signals
  • Refine account-based marketing (ABM) strategies with more context on relationships
  • Support competitive intelligence by tracking who is working with whom
  • Accelerate partnership development by identifying relevant ecosystems

Clean, Developer-Friendly APIs

Like our other endpoints, Key Customer Data is delivered through clean, modern APIs following the JSON:API specification.

You can also access the data via:

  • Flat Files – ideal for bulk delivery
  • Webhooks – for real-time updates and integrations

Our APIs are designed for easy integration into CRMs, sales intelligence platforms, and data workflows, making it simple to enrich company profiles and enhance decision-making.


Getting Started

Ready to explore the new dataset? Getting started is simple:

  1. Sign up here: https://predictleads.com/sign_up
  2. Access your API key directly in your account settings
  3. Explore the documentation for Key Customer Data here: https://predictleads.com/docs/#connections

For further details or custom requirements, contact us at sales@predictleads.com and our team will be happy to help.


Final Thoughts

At PredictLeads, we believe the future of B2B sales and marketing lies in data-driven decision-making. With the addition of Key Customer Data to our product suite, companies can now unlock a clearer, more accurate picture of business relationships worldwide.

Start enriching your workflows today and discover how Key Customer Data can give your team the competitive edge.

Cheers,
PredictLeads Team

Exciting News – Native Salesforce App Coming This November!

PredictLeads is thrilled to announce that we’ve started building a native Salesforce app, launching on the Salesforce AppExchange in November 2019.

This app will make it easier than ever to enrich your target accounts with:

  • Job Openings data
  • News Events data
  • Technologies data
  • Business Connections (partners, clients, vendors, etc.)

It will also bring the power of our Discovery endpoint directly into Salesforce. That means you’ll be able to run advanced searches such as:

  • “Show me all companies that use Slack and have signed Inc. 5000 clients in the past month.”
  • “Show companies hiring for Marketing that are already working with one of our clients.”
  • “Show companies that launched mobile apps and received funding in the past year.”
  • “Show companies planning to expand offices to Tampa, Florida in 2020.”

Over the years, we’ve heard these types of questions countless times from prospects who wanted to use our data but didn’t have engineering resources to integrate our APIs. Now, with Salesforce integration, you’ll be able to get these answers instantly-without writing a single line of code.

Salesforce is just the beginning – other platforms will follow soon.

If you’d like to learn more or explore how we can help you answer your most important business questions, reach out to us at info@predictleads.com your business questions please contact us at info@predictleads.com.

Finding Top-Performing Companies with PredictLeads

At PredictLeads, we work with some of the most data-driven teams — from venture capitalists (VCs) and corporate VCs to sales professionals and innovation departments.

Our mission is clear: provide company intelligence data that helps teams both enrich known companies and discover up-and-coming challengers so they never miss a market shift.

Enrich Known Companies to Score and Prioritize

For established companies in your pipeline, the goal is to access data that reveals true company performance.

PredictLeads currently tracks and provides:

  • Hiring Intent – uncover which companies are actively expanding.
  • News Events – funding rounds, partnerships, acquisitions, and more.
  • Business Connections – hidden customer, partner, and vendor relationships.
  • Technographics – technology adoption and usage signals.

👉 All datasets are available via clean APIs: PredictLeads Enrich API.

By enriching known companies, VCs and sales teams can score prospects, prioritize effectively, and focus resources where they matter most.

Discover Challengers Before Competitors Do

The second goal is to spot new and fast-growing challengers. These are companies that are just starting to show expansion signals.

Examples include:

  • Hiring via platforms like Hacker News.
  • Expanding offices into new geographies.
  • Receiving industry awards.
  • Signing new high-value clients.

👉 Explore these through our Discover Endpoints.

By identifying these companies early, you can get ahead of competitors, build relationships sooner, and align with future winners.

The Challenge of Predicting Performance

Clients often want to predict how well a company will perform in the future. This is no easy task. To get there, you need:

  1. Accurate and complete data.
  2. Enough historical data points to train reliable models.

PredictLeads tracks over 17 million companies and offers performance data from 2015 onwards. Still, the journey requires patience:

  • Startups often need 5+ years to succeed or exit.
  • VCs and CVCs must validate their models over these long timeframes.
  • Training models on past company trajectories is possible, but missing data points often limit accuracy.

It’s a long-haul game. But history shows that teams with more knowledge, more data, and deeper insights consistently outperform those without. That’s why we’re confident our efforts — and the data we provide — will deliver results for our partners

Conclusion: Patience + Data = Performance

At PredictLeads, we know predicting company success takes time. But with the right data, enriched insights, and early discovery of challengers, you can make smarter bets and stay ahead of market shifts.

📩 Interested in learning how PredictLeads can help your organization find top-performing companies?
Get in touch via our contact form.

Looking forward,
Roq

PredictLeads Selected for Startupbootcamp 2018 Top 10

PredictLeads has been selected as one of the top 10 teams to participate in the 2018 Startupbootcamp Commerce program in Amsterdam!

Out of more than 600 applicants worldwide, we were chosen among the top twenty companies and invited to Final Selection Days on January 16–17. After an intense evaluation process in front of over 100 mentors and partners, we were honored to be picked as one of the top 10 startups for this year’s program.

What This Means for PredictLeads

Starting on February 19, we’ll join an intensive 3-month acceleration program packed with workshops, one-on-one mentoring sessions, and networking events. The program concludes on May 17, 2018, with Demo Day – where we’ll present our progress in front of hundreds of investors, partners, and industry leaders.

During this time, we’ll be mentored by a world-class network of entrepreneurs, executives, and VCs. We’ll also gain access to leading commerce companies in the Netherlands to validate and scale our solutions.

PredictLeads will benefit from:

  • €15K in seed funding
  • Free office space in Amsterdam
  • €500K+ in partner services
  • Access to partners including Amazon, Cisco, Ahold Delhaize, PwC, America Today, and Rabobank
  • A global network of angels and venture capital investors

Our Goal During Startupbootcamp

We’re excited to use the immense SBC business network to grow our client base. Our focus will be on B2B companies leveraging company intelligence data in their products or services. Our vision is to establish PredictLeads as the market leader in actionable company intelligence for vendors worldwide.

About Startupbootcamp

Founded in 2010, Startupbootcamp is a leading global accelerator with 20+ programs across Europe, Asia, the Americas, MENA, and Africa. Selected startups receive hands-on mentorship, industry connections, and access to a powerful investor network to accelerate growth.

We’re thrilled to join this program and can’t wait to share the journey ahead. 🚀

Leveraging Hiring Intent

When companies are hiring for categories such as Marketing, Sales, Financing … companies are normally in good shape to invest in new solutions that would aid them in these areas. So if you’re trying to find a segment of companies that would fit your product? Don’t overlook the hiring intent data!

Hiring intent indicates first off if a company is in good shape and in buying mode. If they are hiring for many positions this is a good sign they are in position to spend money. Specific job titles / job categories indicate what kind of area they are currently investing in. Are they hiring for SDRs, HR managers, iOS developers, Support agents … ? Each of these indicate they might be in need of a new HR system, TalkDesk software, offshore dev, Sales enablement software, Marketing analytics system …

Inside a job description one can also find expertise companies are searching for like: Content Marketing, Lead Nurturing, eCommerce Dev,  …

Job openings also include information about what kind of techniques a company is exercising. For example on could find keywords such as: Kanban, Scrum, Metrics Driven, Customer Success, Social Media, Sales Prospecting … and can help identify more forward thinking prospects that are more open to new solutions.

Inevitably job openings also include location. So if you would analyze a large company with many subsidiaries one could identify which regions they are currently investing in. Do they have 27 jobs open for an office in Hong Kong and 1 position open in France? Are they hiring for 12 SDRs in Utah and have 5 jobs open in New York -> this can help focus your efforts to promote your solution to the right subsidiary.

One of the good indicators is also job type. Is company offering Full-time, Part-time job or a Remote job possibility? For example your solution provides outsourced blog writing. Companies searching for part-time blog writers with a possibility of a remote work should prove to be a great fit. Thanks to job opening data you are able to figure this out and spend more time with highly qualified prospects.

You can combine hiring intent with other technographic data ie.: find companies using SalesForce, HubSpot, Tableau, AutoCad … & at the same time hiring for Marketing. These combinations can prove to be really powerful & help you pin point the target segment with laser like accuracy.

Happy selling!

Cheers, Roq

Segment Leads with Precision Using PredictLeads

PredictLeads is proud to announce our newly developed lead segmentation software system for uncovering and segmenting leads. With it, you can build perfectly tailored lead lists that go beyond traditional firmographics.

🔎 Segment Companies by:

  • Hiring activity – e.g. developers, marketers, sales talent
  • Technology stack – Salesforce, Oracle, SAP, and more
  • Forward-thinking practices – agile development, data-driven initiatives, content marketing, customer success, modern prospecting
  • Recent events – product launches, funding rounds, office expansions, asset investments, new app releases, HQ relocations, leadership changes
  • Key contacts – find companies led by the exact roles you want to target (CTO, CMO, co-founders, etc.) using our innovative software for lead segmentation.

Why This Matters

Personalization wins deals. Now you can:

  • Generate hyper-personalized outreach emails
  • Target companies based on real-world signals that were previously hard to track
  • Filter with granularity (e.g. not just “leadership change,” but only companies that changed CTOs, or not just “launched a product,” but those launching mobile apps)

Your audience becomes super-targeted, your messaging laser-focused. That means fewer irrelevant emails and more conversations with companies that truly benefit from your product.

How We Do It

Using natural language processing and machine learning, PredictLeads continuously scans job postings, blogs, and news sites to structure key business events into actionable data by using sophisticated lead segmentation software.

This adds a new dimension to lead segmentation—on top of firmographic filters (location, size, revenue) and technology data (like Datanyze provides), you can now target based on dynamic, timely business activities.

🚀 Focus on Spear Accounts

This isn’t about building massive lists of 50,000+ names. Instead, it’s about high-value accounts with big ROI—the spear accounts, as Jason Lemkin calls them.

We recommend:

  • Fewer, but better-qualified leads
  • Tailored, supervised outreach rather than fully automated drip campaigns informed by effective segmentation software for leads.
  • Investing effort into accounts most likely to convert

The payoff? Less spam. More conversations. Higher ROI.

Want to learn more? Feel free to let us know “here

Job Openings Dataset

We started PredictLeads with the mission to find actionable business data in public documents. One of our innovations includes the Job Openings Dataset, which provides valuable insights for businesses.

HISTORY

Job postings were always among the most valuable business signals we tracked. Early on, our clients asked not just for news and funding events, but for insights into who companies were hiring, for what roles, and in which locations.

The challenge was that job data scattered across thousands of careers pages was unstructured, messy, and difficult to normalize. For example, one company may post “Software Developer” while another writes “Backend Engineer” — but both describe similar roles. Without standardization, insights were limited.

After months of developing crawling systems, mapping roles to O*NET occupation codes, and building quality checks, we’re proud to launch the Job Openings Dataset.


FUTURE

At its core, the Job Openings Dataset performs three key steps:

  1. Scan millions of company websites and career pages daily.
    Public source examples: job boards, ATS systems, company career portals.
  2. Extract and normalize job posting data.
    Entity examples: job title, description, salary, location, categories, seniority.
  3. Map jobs to standardized frameworks.
    Using O*NET codes and predictive tagging, postings are classified into consistent roles and families.

And just like with our other datasets, we apply a human supervision layer — ensuring the highest possible quality in classification and normalization.


EXAMPLES

To better picture the type of data, here are two JSON examples:

Job Opening Example (Engineering Role)

{
  "id": "4d5ac23c-5824-427d-96c6-4e8d50a4241a",
  "type": "job_opening",
  "title": "AI Engineer",
  "url": "https://www.ycombinator.com/companies/terra-api/jobs/0f5CP0r-ai-engineer",
  "first_seen_at": "2025-09-28T19:11:05Z",
  "last_seen_at": "2025-09-29T07:19:46Z",
  "categories": ["engineering"],
  "onet_data": {
    "code": "15-1252.00",
    "family": "Computer and Mathematical",
    "occupation_name": "Software Developers"
  },
  "salary_data": {
    "salary_low": 50000.0,
    "salary_high": 120000.0,
    "salary_currency": "USD",
    "salary_time_unit": "year"
  },
  "seniority": "non_manager",
  "language": "en",
  "location": "London, United Kingdom",
  "tags": ["Python", "Ruby", "JavaScript"]
}

Job Opening Example (Marketing Role)

{
  "id": "6a9f52b0-9b71-47a8-bc04-7d5e57dd2af1",
  "type": "job_opening",
  "title": "Marketing Manager",
  "url": "https://www.example.com/jobs/marketing-manager",
  "first_seen_at": "2025-09-20T10:15:00Z",
  "last_seen_at": "2025-09-28T12:45:00Z",
  "categories": ["marketing"],
  "onet_data": {
    "code": "11-2021.00",
    "family": "Management",
    "occupation_name": "Marketing Managers"
  },
  "salary_data": {
    "salary_low": 70000.0,
    "salary_high": 95000.0,
    "salary_currency": "USD",
    "salary_time_unit": "year"
  },
  "seniority": "manager",
  "language": "en",
  "location": "New York, United States",
  "tags": ["Content Marketing", "SEO", "ABM"]
}

These are just 2 of 30+ categories supported (engineering, marketing, sales, finance, HR, and more). Full schema is available here: https://predictleads.com/docs/#job_openings


APPLICATIONS

The types of applications are (almost) endless, but here are a few we see most often:

  • Sales Enablement Solutions: identify prospects investing in teams relevant to your product.
  • Predictive Lead Scoring: hiring signals are some of the strongest intent indicators for buying readiness.
  • Account Based Marketing or Sales: personalize outreach with context such as “just hired a new Marketing Manager” or “expanding their engineering team in London.”
  • Recruiting & Talent Intelligence: map hiring velocity across roles, salaries, and geographies.
  • Market Analysis: spot industry-wide demand trends and role scarcity early.

CONTACT

Get access to the Job Openings Dataset or request your API key:

📧 sales@predictleads.com

8 Sales Triggers Stats That Will Make You a Believer

By now you have probably already heard of sales triggers or trigger event selling. Maybe you even went as far as setting up a Google Alerts system to track specific keywords or accounts. But do you actually use that information in conversations with your prospects or customers? As we’ve discovered from our interviews with customers and prospects the answer is “Probably not.”

In case you just need a little nudge, here are 8 stats that might help you take the next step .

But, before I get into details, let me tell you a story how InnoPath discovered the value of sales triggers by accident.

When InnoPath was just starting up, the founders were trying to match their algorithm with the right application. By talking with NEC, one of Japan’s then leading feature phone manufacturers, they found out  the corporation is concerned about costly device recalls on account of several firmware malfunctions and bugs. That made InnoPath founders realize they could leverage their algorithm to build a solution which uncovers hidden firmware bugs. Demo with NEC went great and InnoPath’s first deal was signed.

Now that InnoPath figured out who their ideal customers are, they set up a system that tracks keywords revolving around firmware bugs appearing in news articles or forums. In the next 3 months they closed a number of major handset manufacturers, such as Samsung and Sharp.

Eventually, InnoPath achieved over 90% market share in Japan. Deals were closed within months at high-margin prices and competition couldn’t come close.

An inspiring success story.

Now, without further ado, here are the stats:

  1. Prioritising your prospects by key trigger events lifts conversion rates. Companies where key trigger events occurred are 400% more likely to buy. (Source: B2BLeadBlog)
  2. Connecting with companies that have recently received funding is a great first step to sales triggers adoption. Those who recently experienced a financial event and can now afford your services, are now up to 8x more likely to buy. (Source: SHIFT! By Craig Ellias)
  3. Depending on industry and geography, the data suggests that a change in vendors is triggered by changing managers 28% of the time.  (Source: PersistIQ)
  4. Frustration with the existing vendor is one of the greatest motivators for change. Organizations recently dissatisfied with the status quo are up to 10x more likely to switch vendors. (Source: Craig Ellias)
  5. Always be on the lookout for trigger events at target accounts and start a conversation with them before anyone else. Sales reps have a 74% chance of closing the deal, if they engage a prospect first in a consultative manner. (Source: DestinationCRM)
  6. 70% of customers want to talk to sales during the early stages in the buying process: when they’re information-grazing, when they first learn what you can do and when they put you on the shortlist. (Source: ITSMA)
  7. You can close that event-triggered account, even though your solution wasn’t budgeted for at the beginning of the year. 80% of B2B purchases are unplanned and unbudgeted. (Source: DemandGen)
  8. Segment your accounts by trigger events to gain a better conversion rate. Event-triggered campaigns will see their messages receive, at minimum, 5x the response rate of non-targeted push messages. (Source: Gartner)
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