Category: Uncategorized (Page 3 of 3)

Leveraging Hiring Intent

October 11, 2017 /

When companies are hiring for categories such as Marketing, Sales, Financing … companies are normally in good shape to invest in new solutions that would aid them in these areas. So if you’re trying to find a segment of companies that would fit your product? Don’t overlook the hiring intent data!

Hiring intent indicates first off if a company is in good shape and in buying mode. If they are hiring for many positions this is a good sign they are in position to spend money. Specific job titles / job categories indicate what kind of area they are currently investing in. Are they hiring for SDRs, HR managers, iOS developers, Support agents … ? Each of these indicate they might be in need of a new HR system, TalkDesk software, offshore dev, Sales enablement software, Marketing analytics system …

Inside a job description one can also find expertise companies are searching for like: Content Marketing, Lead Nurturing, eCommerce Dev,  …

Job openings also include information about what kind of techniques a company is exercising. For example on could find keywords such as: Kanban, Scrum, Metrics Driven, Customer Success, Social Media, Sales Prospecting … and can help identify more forward thinking prospects that are more open to new solutions.

Inevitably job openings also include location. So if you would analyze a large company with many subsidiaries one could identify which regions they are currently investing in. Do they have 27 jobs open for an office in Hong Kong and 1 position open in France? Are they hiring for 12 SDRs in Utah and have 5 jobs open in New York -> this can help focus your efforts to promote your solution to the right subsidiary.

One of the good indicators is also job type. Is company offering Full-time, Part-time job or a Remote job possibility? For example your solution provides outsourced blog writing. Companies searching for part-time blog writers with a possibility of a remote work should prove to be a great fit. Thanks to job opening data you are able to figure this out and spend more time with highly qualified prospects.

You can combine hiring intent with other technographic data ie.: find companies using SalesForce, HubSpot, Tableau, AutoCad … & at the same time hiring for Marketing. These combinations can prove to be really powerful & help you pin point the target segment with laser like accuracy.

Happy selling!

Cheers, Roq

Segment Leads with Precision Using PredictLeads

February 7, 2017 /

PredictLeads is proud to announce our newly developed lead segmentation software system for uncovering and segmenting leads. With it, you can build perfectly tailored lead lists that go beyond traditional firmographics.

🔎 Segment Companies by:

  • Hiring activity – e.g. developers, marketers, sales talent
  • Technology stack – Salesforce, Oracle, SAP, and more
  • Forward-thinking practices – agile development, data-driven initiatives, content marketing, customer success, modern prospecting
  • Recent events – product launches, funding rounds, office expansions, asset investments, new app releases, HQ relocations, leadership changes
  • Key contacts – find companies led by the exact roles you want to target (CTO, CMO, co-founders, etc.) using our innovative software for lead segmentation.

Why This Matters

Personalization wins deals. Now you can:

  • Generate hyper-personalized outreach emails
  • Target companies based on real-world signals that were previously hard to track
  • Filter with granularity (e.g. not just “leadership change,” but only companies that changed CTOs, or not just “launched a product,” but those launching mobile apps)

Your audience becomes super-targeted, your messaging laser-focused. That means fewer irrelevant emails and more conversations with companies that truly benefit from your product.

How We Do It

Using natural language processing and machine learning, PredictLeads continuously scans job postings, blogs, and news sites to structure key business events into actionable data by using sophisticated lead segmentation software.

This adds a new dimension to lead segmentation—on top of firmographic filters (location, size, revenue) and technology data (like Datanyze provides), you can now target based on dynamic, timely business activities.

🚀 Focus on Spear Accounts

This isn’t about building massive lists of 50,000+ names. Instead, it’s about high-value accounts with big ROI—the spear accounts, as Jason Lemkin calls them.

We recommend:

  • Fewer, but better-qualified leads
  • Tailored, supervised outreach rather than fully automated drip campaigns informed by effective segmentation software for leads.
  • Investing effort into accounts most likely to convert

The payoff? Less spam. More conversations. Higher ROI.

Want to learn more? Feel free to let us know “here”

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API for receiving fresh company events available

June 12, 2016 /

 

As Steli Efti would say, hello sales nation! 🙂

We’re proudly announcing that our API for receiving fresh categorised company events is now available!

To dig right in …  a company called Logicworks launched a new product. In this case our API would return you the following:

“labels”:”new-offering”, “organisation”:”Logicworks”, “subject”:”Cloud Security Automation Framework ”, “published_at”:”June 8, 2016”, “date”:”June 8, 2016”,  “url”:”http://www.logicworks.net/news/2016/logicworks-launches-cloud-security-automation-framework-aws”.

Another example … at Digital Ocean a leadership change has happened. Our API would return the name and position to which this person was appointed to.

“labels”:”leadership-change”, “organisation”:”Digital Ocean”, “person”:”Julia Austin”, “job-title”:”CTO”, “published_at”: “June 7, 2016”; “date”: “June 7, 2016”, “url”:”http://www.businesswire.com/news/home/20160607005536/en/DigitalOcean-Hires-Julia-Austin-CTO-Lead-Engineering”

iProspect received an award, our API system would give you information on the name of the received award:

“labels”:”award”, “organisation”:”iProspect”, “subject”:”Best use of data and analytics in real-time for a search campaign”, “published_at”: “June 2, 2016”; “date”: “June 2, 2016”, “url”:”http://www.indiantelevision.com/mam/marketing/mam/iprospect-earns-a-silver-medal-at-2016-ames-awards-160602″

Qadium just received funding, our API would also let you know which round they’re at and how much they have raised:

“labels”:”funding”, “organisation”:”Qadium”, “subject”:”Series A”, “amount”:”20,000,000″, “published_at”: “June 6, 2016”; “date”: “June 6, 2016”, “url”:”http://www.finsmes.com/2016/06/internet-sensing-company-qadium-closes-20m-series-a-funding.html”

There are a few more events like the ones above that we can bubble up for you such as: “expansion” and “partnership”.

We hope that with this kind of information you’ll be able to generate even more personalised products. If you’re interested in trying out our beta version, send us an email at roq@predictleads.com.

Happy selling! Roq

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